2021– date –
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Marketing Tips
b8ta Launched in Japan: Now Is the Age of Just-Looking Customers
【What is b8ta?】 The epoch-making business was born in the Silicon Valley in 2015. It's b8ta, and finally arrived in Tokyo, Japan last year. Let me explain their business model in very short. The shop of b8ta is divided into some compar... -
Marketing Tips
Marketing Tips: The Origin of a Name
【Pet names for cars】 I wrote about a name last time. The article reminded me of another thing about a name. Most of the Japanese, American, and British cars have pet names, like TOYOTA PRIUS, CHEVROLET CORVETTE, Rolls-Royce Phantom, wh... -
Marketing Tips
Psychology Trivia: The Power of a Name
【No-name is real rock!】 I started playing the guitar when I was 15 years old. It was around when NIRVANA started dominating the music scene and destroying the existing values. People made a fuss, saying "Alternative Rock is not tainted... -
Japanese Culture and Traditions
Japanese Culture and Traditions: Tidy Up to Spark Joy!
【The scent of the Sun】 I was so surprised when learning that it is prohibited to hang the laundry outside in some places overseas. We, Japanese people really like to hang the laundry under the sun light. Japanese climate of high humidi...