2021– date –

I used to buy new clothes and get a haircut just to visit a high-end store. Join me as I explore "Luxury Anxiety," the genius RaaS model of b8ta, and why we’re transforming CondeHouse showrooms into spaces where you can relax, touch, and feel—no rehearsals or special outfits required.

【Pet names for cars】 I wrote an article about a name last time, which reminded me of another thing about a name. It's about pet names for cars. Most of the Japanese, American, and British cars have pet names, like Toyota Prius, Chevrol...

Is a name just a label, or does it define our existence? This article explores the paradox of naming—from the "uncool" struggles of decadent rockers to the corporate titles that swallow Japanese identities—and reveals why we chose a name that serves as an open vessel for global homes.

In Hokkaido, a frozen towel becomes a sword, and a drying shirt becomes a humidifier. Join me as I explore the irrational dread of folding socks, the domestic wars sparked by different folding styles, and why the Japanese tradition of "Osoji" is the secret to starting the year with a spark of joy.