2021– date –
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Marketing Tips
How Much Do You Really Know About Our Smelling Sense?
【Degeneration of smelling ability】 One day at a restaurant with my wife, I was finishing off lunch with crème brûlée, a kind of custard pudding. Hokkaido is the biggest milk production area in Japan, and best in the quality of dairy pr... -
Japanese Culture and Traditions
The Characteristics of People in Hokkaido, the Last Frontier of Japan
The most popular sport in Japan is still baseball. Every summer, the Japan national high school baseball championship takes place by the teams going through the elimination tournaments held in all the 47 prefectures. Hokkaido representative teams were always weak and lost in the first round of the championship in most cases. -
Marketing Tips
Can Little Lies Be Good for Us?
【A world without lies】 How many lies did you tell yesterday? It is said that we lie more than 200 times a day, no worries. "The innovation of lying" is the title of a comedy movie, not new but more than 10 years ago. The movie really w... -
Marketing Tips
How Realistic Robots Can Make Us Feel Uncomfortable
【Zombies VS Aliens】 As believing I'm not the only one, I feel scared of zombie movies but not of Aliens, Predators, etc. Indeed, all those movies are same in terms that many people are eaten or just killed, though. I had always wondere... -
Japanese Culture and Traditions
What Is the Core Meaning of Japanese Zen
【Sado, the Japanese tea ceremony】 Have you ever experienced a Japanese tea ceremony? Me? Never, though I've been Japanese since I was born. The most notable feature is its beauty of style. In a nutshell, it's just a ceremony where a ho... -
Marketing Tips
The Simple Truth We Gained from Nirvana (Grunge Rock)
【Nirvana, a god or a devil】 I grew up with the songs of the Beatles because my mother is a big fan of them. As writing this, I just remember her face like a demon crawling out of hell when I shot some of her LPs with my airsoft gun. Wh... -
Marketing Tips
How to Get Free from the Desire to Be Free
【Free from desire for possesions?】 A house surrounded by a white picket fence, a SUV, two kids, a dog, and a stable job. Many people believed they were essential components of a dream life. Now, the times have changed, and the era of p... -
Japanese Culture and Traditions
Why Japanese Sakura (Cherry Blossom) Is Beautiful
Sakura, cherry blossom is one of the Japanese national flowers. Japanese people are a kind of addicted to sakura. It's not only flowers in full bloom but also flower petals falling and disclored on the buddles that touch our heartstrings. We discover beauty even in ruined things. -
Japanese Culture and Traditions
Understanding Japanese Courtesy: Why Saying Less Means More
In terms of ambiguity, I believe Japanese people are second to none in the world. Majority vote is rarely adopted in a company meeting for example. Even company representatives don't like to be seen as imposing their opinions. A consensus, decision, etc. are made ambiguously in most cases. -
Marketing Tips
What Makes Godzilla So Special? (It’s about Nissan GT-R)
【Although this may be just nostalgia for monster cars】 Nissan GT-R (R32) and Mercedes Benz 500E. These monster cars were born in around the same time (around 1990). Such mosters will never appear on the market again in this ecological ...