2021– date –

【Degeneration of smelling ability】 One day at a restaurant with my wife, I was finishing off lunch with crème brûlée, a kind of custard pudding. Hokkaido is the biggest milk production area in Japan, and best in the quality of dairy pr...

TDoes a shared inferiority complex shape a regional soul? I argue that Hokkaido people—who often view the mainland as the 'better' Japan—have historically carried the Complex of the Frontier. I trace the moment this complex found catharsis: the 2004 high school baseball victory. This shift created a unique Hokkaido Humility—a grounded flexibility that defines our local spirit and is reflected in the open-mindedness of our furniture craftspeople.

【A world without lies】 How many lies did you tell yesterday? It is said that we lie more than 200 times a day, no worries. "The innovation of lying" is the title of a comedy movie, not new but more than 10 years ago. The movie really w...

【Zombies VS Aliens】 As believing I'm not the only one, I feel scared of zombie movies but not of Aliens, Predators, etc. Indeed, all those movies are same in terms that many people are eaten or just killed, though. I had always wondere...

What makes Sadō (tea ceremony) a profound ritual rather than just drinking tea? I argue that the merchant who formalized it was a genius to elevate a simple daily routine. This leads to the Zen Paradox: the spiritual core of mindfulness that balances objective observation (seeing a dirty rock as it is) with imaginative emptiness (seeing a whole garden in a single flower). We hope this Zen spirit will make you see expansive beauty in the simplicity of our furniture.

【Nirvana, a god or a devil】 I grew up with the songs of the Beatles because my mother is a big fan of them. As writing this, I just remember her face like a demon crawling out of hell when I shot and broke some of her LPs with my airso...

【Free from desire for possesions?】 A house surrounded by a white picket fence, a SUV, two kids, a dog, and a stable job. Many people once believed they were essential components of a dream life. Now, the times have changed, and the era...

Why are Japanese people addicted to cherry blossoms even when the petals are falling? I explore the national aesthetic that finds beauty in the transient and imperfect, connecting it to the popularity of decaying ruins and our vulnerability to natural disasters. This philosophy—Wabi-Sabi—teaches us to cherish a single petal in a puddle over a perfect bloom. I conclude by explaining how this spirit is applied to our wooden furniture, where uneven character and aging are, in fact, the design.

Ambiguity is a necessary evil—a survival mechanism. We explore the theory that Japanese ambiguity is genetic (linked to S-alleles of the serotonin transporter). Discover the Backlash Wisdom: Ambiguity is not a failing, but a necessary cultural cushion—just like the intentional 'play' in a wooden furniture joint that keeps the whole structure from tearing itself apart.

【Although this may be just nostalgia for monster cars】 Nissan GT-R (R32) and Mercedes Benz 500E. These monster cars were born in around the same time (around 1990). Such mosters will never appear on the market again in this ecological ...