March 2022– date –

If you can only eat just one food, which would it be, ramen (noodle) or curry? I'm sure we all the Japanese people have asked and answered this stupid question at least once in our life. For your information, I'll take curry, definitely! Anyway, the point is ramen and curry are the top two popular foods in Japan. As I looked up the number of restaurants, ramen is about 24000; curry about 4700, respectively.

【Super-advanced mechanism of E. coli】 The upper limit of the F1 engine speed is 15000 rotations per minute (rpm). For your reference, when I commute, the average engine speed of my small economy car is about 1500 rpm. You may be surpri...

【Hokkaido is No.1 in salmon roe】 The Japanese people like to eat fish eggs. The roe of salmon and cod (pollack, to be more precise) is the top two. Salmon roe is one of special marine products of Hokkaido. It comes into season in the a...

Have you watched the Hollywood movie titled "Arrival" (2016)? Simply put, it's a science fiction depicting the contact with aliens. I know it may sound same old, but it's completely different. The movie depicts the close encounters from the view point of linguistics. What is most interesting to me is the design of the letters the aliens use. It is 3D! The scriptwriter must be a genius.

Genghis Khan barbecue is a Hokkaido specialty, though it was once just a boring home-cooked meal for me. Tourists love to eat it near sheep ranches, but here's the reveal: more than 90% of the lamb and mutton consumed here is imported from Australia/New Zealand—it's the ultimate imported emperor. If you visit, you can trust any local restaurant, as they've survived the strict taste of Hokkaido people. Crucially, bring a large plastic bag to protect your coat from the intense grill smell. And if you visit MATSUO's newest Tokyo location, you can enjoy this local delicacy while sitting in our chairs.

Japan’s giant killer hornet is a fisherman’s nightmare, but it might be the only thing keeping the forest ecosystem—and our wooden furniture—safe. I explore the unsettling paradox of the giant hornet as both arch-enemy and keystone species, analyze the genius of the native bee’s "bee ball" strategy, and contrast this ecosystem with my home in Hokkaido.

Japan abolished its aristocracy, but a hidden noble class persists. A naive Hokkaido boy explores this secret society, mistaking a TOYOTA heiress for a struggling salesperson. I reveal how their true mark is not conspicuous wealth but profound modesty and normality. This leads to the ultimate marketing challenge: how to sell luxury furniture to people who wear their wealth with invisible tags.

The most popular Japanese noodle dish is definitely Ramen. Nobody would argue against it. These days, Japanese Ramen restaurants open even in Manhattan. For your information, one of such restaurants gaining momentum overseas, "Ramen Santouka" originates in Asahikawa (our hometown), though their NY shop is located a little outside of Manhattan.

【We can't even explain our own taste】 Why do we like what we like? This question has been always stuck in my head. For example, I like curry but don't want to eat it every day. On the other hand, I eat cereal every morning, though I do...