2022– date –

Travel by train in Japan is safe, punctual in time, etc. There are many advantages, but in Hokkaido, the infrastructure may be gone in the not-so-distant future. Please come here to travel around by rail before that happens.

The small town is called as "a town of miracle." It has no rail line, major route, and water infrastructure in it. Japan is facing a declining population, which is most obvious in rural areas. Nevertheless, the population of the town has been on the increase for these 20 years, surprisingly.

【It's safe but boring just to praise classic things】 Do you like antiques or vintage stuff? There are many classic cars that I like, but I don't like motor journalists or car critics who excessively praise classic cars. That's because ...

【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too...

【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ...

The Japanese marketing common sense says storytelling is important for product naming, but some marketing research companies recently revealed phonetic effects are also important factors. Phonetic symbolism is the name of an academic field to study these phenomena. In fact, there already have been some applications to evaluate product names.

Why is Soba, a grain historically associated with poverty, considered Japan's most elegant noodle—the ultimate first date material? I explore the Paradox of Elegance and the Pavlovian ritual of Shin-Soba (New Soba) season. I conclude with local pride, recommending OKADA, an exquisite Soba restaurant in our buckwheat heartland of Asahikawa—a Tangible Cultural Property where the historic garden view will enhance your appreciation of the elegant grain.

【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says "We stop providing shampoo to avoid infection." Anybody, tell me how shamp...

Why does Japan practice synchronized recruitment and the Annual Corporate Baptism (Nyūsha-shiki)? I draw on my own embarrassing experience of attending three entrance ceremonies in three years to explain their function as a critical "attitude adjustment" event. I analyze the ritualistic genius of Toyota's CEO and his engine-revving speech. The analysis leads to my personal crisis: my existential dread over giving a compulsory lecture at the CondeHouse entrance ceremony next week.

If you can only eat just one food, which would it be, ramen (noodle) or curry? I'm sure we all the Japanese people have asked and answered this stupid question at least once in our life. For your information, I'll take curry, definitely! Anyway, the point is ramen and curry are the top two popular foods in Japan. As I looked up the number of restaurants, ramen is about 24000; curry about 4700, respectively.