2022– date –
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Japan Travel in the Know
How Train Travel Can Make Your Trip More Fun
Travel by train in Japan is safe, punctual in time, etc. There are many advantages, but in Hokkaido, the infrastructure may be gone in the not-so-distant future. Please come here to travel around by rail before that happens. -
Japan Travel in the Know
Why Kengo Kuma Chose Hokkaido for His New Office
The small town is called as "a town of miracle." It has no rail line, major route, and water infrastructure in it. Japan is facing a declining population, which is most obvious in rural areas. Nevertheless, the population of the town has been on the increase for these 20 years, surprisingly. -
Marketing Tips
Why Do We Love Antiques? Why Do They Matter to Us?
【It's safe but boring just to praise classic things】 Do you like antiques or vintage stuff? There are many classic cars that I like, but I don't like motor journalists or car critics who excessively praise classic cars. That's because ... -
Marketing Tips
How to Turn Customer Complaints into Loyalty Boosters
【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too... -
Marketing Tips
Eco-Friendly Can Be the True Trend of the New Rich?
【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ... -
Marketing Tips
How to Make Your Product Name Stand Out
The Japanese marketing common sense says storytelling is important for product naming, but some marketing research companies recently revealed phonetic effects are also important factors. Phonetic symbolism is the name of an academic field to study these phenomena. In fact, there already have been some applications to evaluate product names. -
Japan Travel in the Know
A Must-visit Restaurant of Soba Noodle in Hokkaido, Japan
Soba, buckwheat noodle, is very popular in Japan. The harvest season of buckwheat is autumn, the same as wheat, but funnily enough, only soba noodles are recognized as an autumn seasonal food in Japan. And also, many Japanese people see Soba noodles more elegant than Ramen and Udon noodles. -
Marketing Tips
Why Shipping Costs Are So High Now
【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says "We stop providing shampoo to avoid infection." Anybody, tell me how shamp... -
Japanese Culture and Traditions
The Meaning Behind Traditions at Company Entrance Ceremonies in Japan
As this may sound strange to people outside Japan, all the high school and university graduates join companies and start working in April, all at once. For one year before graduation, many companies throw recruiting sessions, and final-year university students spend most of their time in those sessions, instead of attending classes. -
Japan Travel in the Know
A Must-visit Restaurant of Soup Curry in Hokkaido
If you can only eat just one food, which would it be, ramen (noodle) or curry? I'm sure we all the Japanese people have asked and answered this stupid question at least once in our life. For your information, I'll take curry, definitely! Anyway, the point is ramen and curry are the top two popular foods in Japan. As I looked up the number of restaurants, ramen is about 24000; curry about 4700, respectively.