MONTH

2023年1月

    • January 25, 2023
    • January 27, 2023

    How Tokyo Haneda Airport Could Become the World’s Cleanest Airport

    What do you think the smell of your country is like? This may be a difficult question to answer because it is said that we can’t smell our own house. A sense of smell is likely to decrease more easily than other senses, and we soon get used to even bad smell. This would be one of our defense mechanisms. Anyway, I like to take a sniff when getting off an airplane and taking the first step in an overseas airport. In most cases, I smell something I’ve never smelled in Japan, which always makes me realize I’m far away from home. I’ve heard a rumor that people coming from overseas smell something like soy sauce in Japan. Remembering the rumor, I googled it and found the report of a survey to foreign tourists just arriving in Tokyo Haneda airport. Of course, it was not a serious one, and was […]

    • January 25, 2023
    • January 25, 2023

    Hokkaido adventures: First Experience at the Biei Snow Cycle Festival

    Joining the Winter Cycling Race in Biei Town Last weekend, on January 22, I had the opportunity to participate in the Biei Snow Cycle Festival for the first time. The Biei town is known for its picturesque scenery, with rolling hills, sprawling fields of colorful flowers and a variety of landscapes that make it a popular tourist destination. The Snow Cycle Festival is an annual snow cycling race that takes place in the Athletic field in Biei. Participants are divided into teams and have to ride two hours in turn on a one-round track, completing as many cycles as possible. It’s a challenging and physically demanding race that requires a good balance of endurance, strength and strategy! The Blue Pond, a famous spot in Biei, Hokkaido – © Akiko_Kubosawa  Falling Down and Getting Back up: The Excitement of the Crazy Race My experience at the Biei Snow Cycle Festival was […]

    • January 25, 2023
    • January 25, 2023

    Hokkaido adventures: Exploring the skiing gems of northern Japan #3

    Ski in Pippu: Enjoy the Unbeatable View of Daisetsu Mountain Range Pippu’s ski area is a hidden gem in northern Hokkaido, that offers skiers and snowboarders a truly unique experience. One of its main draws is the breathtaking views of the Daisetsu mountain range, which can be seen from the ski runs. It’s one of the few ski areas where you can clearly see the entire range, and if you’re lucky, the views are truly awe-inspiring. The ski area itself is small and caters to local enthusiasts, but it offers a variety of runs for skiers and snowboarders of all skill levels. It’s a great spot for those looking for a low-key and authentic ski experience with a side of natural beauty. And after a day on the slopes, don’t forget to treat yourself to a soak in one of Pippu’s hot springs! Location Nami

    • January 25, 2023
    • January 25, 2023

    Hokkaido adventures: Exploring the skiing gems of northern Japan #2

    Discover the Simple Pleasures of Skiing at Tohma Town’ Tiny Ski Area While large ski resorts offer an array of amenities and facilities, sometimes it’s nice to take a step back and enjoy the simpler things in life. Tucked away in the northern countryside of Asahikawa lies the tiny ski area of Tohma town, a contrast to the bustling large ski resorts. Local residents gather here to enjoy the simple pleasures of skiing, and the best part? It’s completely free! Though the facilities may be limited, with only one line of pony lift, which is a lift which is usually smaller and slower than the chairlifts. Though the pony lift may tire out your legs, it’s hard for you to complain because it is completely free. Experience the Charm of a Small Ski Area with Pony Lift So if you are in the mood for just an hour of skiing, […]

    • January 25, 2023
    • January 25, 2023

    Hokkaido adventures: Exploring the skiing gems of northern Japan #1

    Kamui Ski Links: A Biggest Powdery Paradise in Northern Hokkaido Kamui Ski Links, located in Fukagawa city in Hokkaido, is a skier’s dream come true. With its early December opening, Kamui Ski Links is one of the first ski resorts in Japan to receive the coveted powdery snow that skiers and snowboarders crave. The resort consists of impressive 20 courses, ranging from beginner to expert level, and is known for its long and wide runs and well-groomed snow. Early Season Snow at Kamui Ski Links The latter half of December saw me and my 4 co-workers hitting the slopes of Kamui Ski Links for a weekend of fun. As a group, we were a mix of one skier, one snowboarder, and four snow scooters. The main course was well-groomed and provided a smooth ride for all of us. However, the upper side of the mountain was where the real excitement […]

    • January 16, 2023
    • January 27, 2023

    Marketing Tips: Good Design Can Make Fashion and Comfort Coexist

    What did you get for yourself in this year-end shopping season? I bought Dr. Martens boots, though just before starting the online shopping, I was in two minds: Timberland or Danner. Why did I take the unexpected third option? It’s because at that moment, I saw the news of the death of Dame Vivienne Westwood. I’m not a big fan of her brand or punk fashion, though. If I had to explain, my purchase behavior would be caused by a word association game: Vivienne Westwood—The Queen of Punk—Dr. Martens. How elusive the spending habits of consumers are! I’m depressed as a marketer about the complexity of consumer buying sentiment as above, but that’s not the point I want to discuss here. Once the boots were delivered, I went out putting on them and found something wrong. Now, here in Hokkaido, all the roads are fully covered with snow and ice. […]

    • January 11, 2023
    • January 27, 2023

    Japanese Culture and Traditions: The Exchange of New Year’s Cards Going Outdated

    Rough and ready or slow and elaborate? Be the first penguin, an innovator, at least an early adopter, or whatever. I hope most of you no longer worship such courage or recklessness. When doing my MBA, I had very often seen unreserved admiration for best practices by courageous or reckless leaders, but now I think it’s too naïve. In fact, the first penguins may be victims as a result of jostling each other on the edge of the ice. They may be able to get more fish but are highly likely to be killed by seals or killer whales. We have to remember there are thousands of times more untold failures behind one success. I know we have received a lot of benefit from innovation mostly made by courageous or reckless decision-makers, but sometimes I can’t help feeling that the value of being the first penguin is overestimated because of […]