2023– date –

Why does a Japanese person who hates the smell of raw fish insist you visit his mountain-surrounded hometown for the best sushi? I explore the Sushi Paradox, noting the scientific mystery of our elusive tastes (I love fishing, but won't touch the catch!). While Hokkaido's seas are bountiful due to colliding currents, the logic is in logistics: Asahikawa, the inland distribution hub, gathers the best fish—the quality too high to stay on the coast. Come to Asahikawa for the best sushi! (I’ll order the cooked egg.)

What are the unwritten scripts in the snow? I decode the footprints of deer and foxes in Hokkaido, only to uncover a philosophical problem: The deer population boom is destroying our forests. I admit this fear is purely human ego. This leads to my ultimate, self-serving conclusion: We should solve the ecological problem—and the chicken-or-egg venison dilemma—by dining at one of Hokkaido's many excellent deer meat restaurants. Come and eat some of the problem.

Jason’s mask scares us by its absence of expression. Noh masks scare us by their subtle, shifting asymmetry. We dive into the physics of fear to uncover the 600-year-old secret: how slight, intentional, left-right imperfection gives the illusion of life—a profound, subtle complexity forged by the deep Japanese woodworking tradition. The imagination is always the most effective special effect.

What does Japan truly smell like? I explore the rumor of soy sauce and the reality of the World's Cleanest Airport (Haneda). This cleanliness is the legacy of Haruko Niitsu, a charismatic master cleaner who proved that true mastery requires empathy. I pivot to our local pride: Asahikawa Airport's virtually non-existent flight cancellation rate, which requires its own league of unsung masters of snow clearing. Come and witness this Hokkaido spirit—the genuine smell of Kaizen—at our factory.

【Joining the Winter Cycling Race in Biei Town】 Last weekend, on January 22, I had the opportunity to participate in the Biei Snow Cycle Festival for the first time. The Biei town is known for its picturesque scenery, with rolling hills...

【Ski in Pippu: Enjoy the Unbeatable View of Daisetsu Mountain Range】 Pippu's ski area is a hidden gem in northern Hokkaido, that offers skiers and snowboarders a truly unique experience. One of its main draws is the breathtaking views ...

【Discover the Simple Pleasures of Skiing at Tohma Town' Tiny Ski Area】 While large ski resorts offer an array of amenities and facilities, sometimes it's nice to take a step back and enjoy the simpler things in life. Tucked away in the...

【Kamui Ski Links: A Biggest Powdery Paradise in Northern Hokkaido】 Kamui Ski Links, located in Fukagawa city in Hokkaido, is a skier's dream come true. With its early December opening, Kamui Ski Links is one of the first ski resorts in...

This theme would be a critical issue especially for the business suit industry. In Japan, the industry is in danger of extinction. As time passed, office clothing became more and more casual, and less and less people wore a business suit. I think the fundamental reason for the decline would be the fact that business suits are uncomfortable.

If the risk is that high, I’d rather leave it to the self-appointed weirdos like Elon Musk. I became the first penguin to quit the Japanese New Year's card ritual—a decision I sometimes regret when I see my empty mailbox. Quick decisions are overrated. The value of a product is often measured by the emotional weight of its memory, not just its sales trend.