Featured Project: Tokyo Stories – Our Designs in Action

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GYRE.FOOD: A restaurant that’s down to earth—literally

Welcome to the 21st century of food, where eating isn’t just about filling your stomach—it’s about saving the planet, questioning the meaning of life, and, most importantly, getting that perfect Instagram shot. Let’s be real: the world is changing fast. Climate change, food waste, and avocado toast that costs more than a round-trip flight to Okinawa (seriously, why?). In the middle of all this, GYRE.FOOD was born—a 1,000-square-meter culinary jungle in Omotesando, where fashion, art, and food come together under the theme of natural cycles. Sounds fancy, right?

Step Inside: Welcome to the jungle (no, really)
Forget steel, glass, and marble—at GYRE.FOOD, you’re surrounded by walls and floors made of clay. It’s like walking into an ancient ruin, an underground hideout for nature lovers, or a secret lair where environmentalists plot world domination. Everything comes from the earth, and one day, everything will return to it. Deep. 

No, you’re not sitting on rocks (well, kinda)

But don’t worry, just because the place looks like an archaeological dig site doesn’t mean your seating arrangement is Stone Age. GYRE.FOOD is furnished with WING LUX chairs and BCTD high-stools, handcrafted by CondeHouse in Hokkaido. So, while you’re contemplating the future of food and the fate of humanity, at least your butt is comfy. One satisfied customer even said, “It truly feels like I am dining in a quiet forest in the middle of a concrete jungle.” (Now that’s poetic.)

Photography: 阿野太一

My first visit: A solo survival story

First time here? Great. Now imagine this: you walk in alone, surrounded by date-night couples, happy families, and groups of friends living their best life. Stress level? High. On top of that, I was kinda lost, so instead of sitting in an actual chair, I somehow ended up on what I can only describe as a wooden rock. It was less “fine dining” and more “survival training.” I half expected David Attenborough to start narrating:

“And here, we see a lone human awkwardly perched on what appears to be a tree stump, attempting to blend into the environment whilre suppressing the urge to check their phone.” 

But was it an experience? Absolutely.

Second visit: Camouflaged in the foliage

Round two. Still alone, but slightly less stressed. I finally found a proper seat, but when I tried to raise my hand to order, the server didn’t see me… because I had blended into the vegetation. It was at that moment I realized: I was no longer a customer—I was part of the jungle. 

Eventually, I managed to order. The food? Delicious. The price? Let’s just say it felt like it included a round-trip ticket to the Amazon.

Dining here is an adventure (literally)

Here’s the fun part—where you sit depends on the service (restaurant or café) you choose. Meaning that just finding your place is a challenge. It’s like an eco-friendly escape room meets a trip to the rainforest—minus the insects.
So, if you ever find yourself in Tokyo craving an escape from the city without actually leaving it, GYRE.FOOD is waiting. Just be warned: you might love it so much you forget to leave. Or worse… because lost in the jungle you might never find the exit. 


A corporate logo, the letters of C and H are combined to look like a tree in a circle

Hoffmann Axel Noel

 Who is he? A Furniture lover ? A coffee enthusiast ? A Frenchman with a love for Japan and Tokyo? Yes, yes and yes! He’s here to guide you through our Tokyo Shop, share a cup of coffee, and maybe even teach you how to pronounce “Hokkaido” like a pro.Feel free to contact him anytime to share any information, make an appointment or have any reference of place to visit in Tokyo. 


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