business– tag –

【Wealth Dilemma: Leisure and Purpose Amid Howard Hughes' Legacy】 What would you do if you won the lottery of 10 million dollars? Quit a job, charter a plane, and go for luxury travel abroad? I believe everyone has such an experience to...

Gacha, Japanese capsule toy vending machines come back in style! The biggest Japanese advertising agency brought about a revolution in the Gacha industry. They’ve started to install Gacha in some international airports in Japan. Their target customers are foreign tourists who have too much time and too many Japanese coins on their hands.

Tokyo Haneda airport has won No.1 since 2016 for the World’s Cleanest Airports by Skytrax. Haruko Niitsu, she is a legendary cleaner in the airport who is said to play a key role to achieve the great feat.

This theme would be a critical issue especially for the business suit industry. In Japan, the industry is in danger of extinction. As time passed, office clothing became more and more casual, and less and less people wore a business suit. I think the fundamental reason for the decline would be the fact that business suits are uncomfortable.

I know we have received a lot of benefit from innovation mostly made by courageous or reckless decision-makers, but sometimes I can’t help feeling that the value of being the first penguin is overestimated because of its high-risk nature. Think about it for a second: Nobody knows if such innovations can make the world richer. I think it may be better to leave it to some weirdos like Elon Musk.

As this may sound strange to people outside Japan, all the high school and university graduates join companies and start working in April, all at once. For one year before graduation, many companies throw recruiting sessions, and final-year university students spend most of their time in those sessions, instead of attending classes.

Alcantara is almost a synonym for luxury artificial leather. Some people may be likely to avoid it just by hearing the word “artificial,” but Alcantara looks and feels real suede leather. Most of them have already been produced from renewable biomaterials. Compared with genuine leather of which production (especially in the tanning process) puts a heavy burden on the environment, Alcantara can be said to be much more eco-friendly.

Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money.

An office environment well reflects a social structure. A typical Japanese office environment is hierarchical and cooperative (less privacy), which is completely different from the environment provided by remote work. Let's see how it has been changed in Japan in the post-Corona era.

Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun.