mastercondehousecojp– Author –
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Marketing Tips
The Nello Test: Why My Definition of Art is a Knife, Not a Canvas
What defines art? I apply The Nello Test from A Dog of Flanders: Would you crave art over food and warmth? (I fail spectacularly.) I search for this artistic soul at a Vermeer exhibition but find it instead in a restoration video. I argue that the concentration and supernatural precision of the master repairers—scrapping paint with a tiny knife—is the purest form of art. In this sense, our master furniture craftspeople are artists, embodying art defined by the perfect, focused human movement. -
Japan Travel in the Know
The Romance of the Rail: Why Trains are Still the King of Travel
A train track is more than just infrastructure; it’s a concrete promise. Join me as I explore the unique psychology of Japan’s rail enthusiasts, the "ghost stations" of the Hokkaido wilderness, and why you should experience the world’s most punctual rail system before the silent beauty of the ruins takes over. -
Japan Travel in the Know
The Outlaw Mayor and the Architect: How a Tiny Town Broke the Japanese Bureaucracy
I used to work in the "living hell" of the Ministry of Finance, where one mistake could end a career. Join me as I contrast the cutthroat world of Tokyo's elite bureaucrats with the miracle of Higashikawa—a tiny Hokkaido town that banned the word "no"—and why architect Kengo Kuma chose this rebellious community for his new satellite office. -
Marketing Tips
Why Do We Love Antiques? Why Do They Matter to Us?
【It's safe but boring just to praise classic things】 Do you like antiques or vintage stuff? There are many classic cars that I like, but I don't like motor journalists or car critics who excessively praise classic cars. That's because ... -
Marketing Tips
How to Turn Customer Complaints into Loyalty Boosters
【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too... -
Marketing Tips
Eco-Friendly Can Be the True Trend of the New Rich?
【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ...
