mastercondehousecojp– Author –

Do you know how many decisions you make in a day? Including trivial ones, like blowing your nose or reading this article, for example. It is said to be about 35,000. Do you believe we can make such many decisions logically and rationally? Of course, not. It's beyond our capacity. We make most (65%) of our daily decisions based on our emotions and biases.

【What's the civil engineering heritage?】 Does your city or region have civil engineering heritage? They may be a big bridge, dam, bund, tunnel, and any construction or architecture that have a significant impact on the development of l...

I've been traveling around the world and staying in many hotels, though most of them were cheap ones. In my experience, Japanese budget hotels are best in cost performance.

【Wood lathe craftsman in Hokkaido】 The other day, I attended a trila session of wood lathe. It was a rare opportunity to learn from a veteran craftsman, who has 60 years of experience in this field. Until a decade ago, all the legs of ...

In order to gain objective information about hometowns, what helps us is "travel YouTubers." As checking some videos by such YouTubers to introduce Hokkaido, I found very beautiful scenery only seen in autumn. The YouTuber introduced it as a magnificent view that we'll want to see before we die. It's the field of coral grass (the ones consisting of the red field in the first image).

What's the secret to successful fishing? I confess that my human ego prefers bait over the grace of fly fishing. This leads to the salmon homecoming—a majestic life-and-death spectacle in Hokkaido's rivers. I explore the profound ecology of the salmon, arguing that our wooden furniture is made from the ocean's nutrients. I conclude with the amusing human paradox: why you should savor the freshest Ikura (salmon roe) after witnessing the species' great sacrifice.

In the US, the price of homes still increases, while the Fed (FRB) is fighting inflation. In other words, even though the interest of home loans is going up, housing supply is still short in the market. Every time I see the news, I can't help thinking from my point of view as a Japanese "Isn't the size of American homes too big? The supply of homes could be increased more easily by making them smaller."

【The charm of bonfires】 Do you like bonfires? What kinds of things have you burned in your childhood? I was a very serious child and never played with fire, but I completely got fascinated by bonfire when I grew up and started camping....

When was the last time you went to a museum? To tell the truth, I don't understand much about art unfortunately, but I like to go to museums, maybe because I enjoy trying mysteries that can never be solved by me. And also, we can learn a lot about marketing tips in museums.

Why are humans driven to advertise brand names? I explore the human ego through three cases: the "kindergarten effect" of logo prints, the authenticity trap of the New Era sticker, and the brilliant irony of Maison Margiela’s four white stitches. The conclusion? We can never escape the desire for approval—only change the subtle way we show it off.