Conde House Japan– Author –

The Japanese marketing common sense says storytelling is important for product naming, but some marketing research companies recently revealed phonetic effects are also important factors. Phonetic symbolism is the name of an academic field to study these phenomena. In fact, there already have been some applications to evaluate product names.

Why is Soba, a grain historically associated with poverty, considered Japan's most elegant noodle—the ultimate first date material? I explore the Paradox of Elegance and the Pavlovian ritual of Shin-Soba (New Soba) season. I conclude with local pride, recommending OKADA, an exquisite Soba restaurant in our buckwheat heartland of Asahikawa—a Tangible Cultural Property where the historic garden view will enhance your appreciation of the elegant grain.

【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says "We stop providing shampoo to avoid infection." Anybody, tell me how shamp...

Why does Japan practice synchronized recruitment and the Annual Corporate Baptism (Nyūsha-shiki)? I draw on my own embarrassing experience of attending three entrance ceremonies in three years to explain their function as a critical "attitude adjustment" event. I analyze the ritualistic genius of Toyota's CEO and his engine-revving speech. The analysis leads to my personal crisis: my existential dread over giving a compulsory lecture at the CondeHouse entrance ceremony next week.

If you can only eat just one food, which would it be, ramen (noodle) or curry? I'm sure we all the Japanese people have asked and answered this stupid question at least once in our life. For your information, I'll take curry, definitely! Anyway, the point is ramen and curry are the top two popular foods in Japan. As I looked up the number of restaurants, ramen is about 24000; curry about 4700, respectively.

【Super-advanced mechanism of E. coli】 The upper limit of the F1 engine speed is 15000 rotations per minute (rpm). For your reference, when I commute, the average engine speed of my small economy car is about 1500 rpm. You may be surpri...

【Hokkaido is No.1 in salmon roe】 The Japanese people like to eat fish eggs. The roe of salmon and cod (pollack, to be more precise) is the top two. Salmon roe is one of special marine products of Hokkaido. It comes into season in the a...

Have you watched the Hollywood movie titled "Arrival" (2016)? Simply put, it's a science fiction depicting the contact with aliens. I know it may sound same old, but it's completely different. The movie depicts the close encounters from the view point of linguistics. What is most interesting to me is the design of the letters the aliens use. It is 3D! The scriptwriter must be a genius.

Genghis Khan barbecue is a Hokkaido specialty, though it was once just a boring home-cooked meal for me. Tourists love to eat it near sheep ranches, but here's the reveal: more than 90% of the lamb and mutton consumed here is imported from Australia/New Zealand—it's the ultimate imported emperor. If you visit, you can trust any local restaurant, as they've survived the strict taste of Hokkaido people. Crucially, bring a large plastic bag to protect your coat from the intense grill smell. And if you visit MATSUO's newest Tokyo location, you can enjoy this local delicacy while sitting in our chairs.

Japan’s giant killer hornet is a fisherman’s nightmare, but it might be the only thing keeping the forest ecosystem—and our wooden furniture—safe. I explore the unsettling paradox of the giant hornet as both arch-enemy and keystone species, analyze the genius of the native bee’s "bee ball" strategy, and contrast this ecosystem with my home in Hokkaido.