Conde House Japan– Author –

The Japanese marketing common sense says storytelling is important for product naming, but some marketing research companies recently revealed phonetic effects are also important factors. Phonetic symbolism is the name of an academic field to study these phenomena. In fact, there already have been some applications to evaluate product names.

Soba, buckwheat noodle, is very popular in Japan. The harvest season of buckwheat is autumn, the same as wheat, but funnily enough, only soba noodles are recognized as an autumn seasonal food in Japan. And also, many Japanese people see Soba noodles more elegant than Ramen and Udon noodles.

【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says "We stop providing shampoo to avoid infection." Anybody, tell me how shamp...

As this may sound strange to people outside Japan, all the high school and university graduates join companies and start working in April, all at once. For one year before graduation, many companies throw recruiting sessions, and final-year university students spend most of their time in those sessions, instead of attending classes.

If you can only eat just one food, which would it be, ramen (noodle) or curry? I'm sure we all the Japanese people have asked and answered this stupid question at least once in our life. For your information, I'll take curry, definitely! Anyway, the point is ramen and curry are the top two popular foods in Japan. As I looked up the number of restaurants, ramen is about 24000; curry about 4700, respectively.

【Super-advanced mechanism of E. coli】 The upper limit of the F1 engine speed is 15000 rotations per minute (rpm). For your reference, when I commute, the average engine speed of my small economy car is about 1500 rpm. You may be surpri...

【Hokkaido is No.1 in salmon roe】 The Japanese people like to eat fish eggs. The roe of salmon and cod (pollack, to be more precise) is the top two. Salmon roe is one of special marine products of Hokkaido. It comes into season in the a...

Have you watched the Hollywood movie titled "Arrival" (2016)? Simply put, it's a science fiction depicting the contact with aliens. I know it may sound same old, but it's completely different. The movie depicts the close encounters from the view point of linguistics. What is most interesting to me is the design of the letters the aliens use. It is 3D! The scriptwriter must be a genius.

Genghis Khan is a barbecue of mutton, lamb, and vegetables. It's one of Hokkaido specialties. Mutton and lamb are not so generally eaten in Japan. There are many Japanese people who don't like the smell. It's very difficult to find a Genghis Khan restaurant outside Hokkaido.

Japanese giant hornets sit at the top of the insect food chain and are feared even by humans as giant killer hornets. In fact, about 20 people are stung and killed every year in Japan. Are they just a useless nuisance? I personally don't like giant hornets, but I'm trying to re-evaluate their role from the viewpoint of the environment.