Conde House Japan– Author –

Japan abolished its aristocracy, but a hidden noble class persists. A naive Hokkaido boy explores this secret society, mistaking a TOYOTA heiress for a struggling salesperson. I reveal how their true mark is not conspicuous wealth but profound modesty and normality. This leads to the ultimate marketing challenge: how to sell luxury furniture to people who wear their wealth with invisible tags.

The most popular Japanese noodle dish is definitely Ramen. Nobody would argue against it. These days, Japanese Ramen restaurants open even in Manhattan. For your information, one of such restaurants gaining momentum overseas, "Ramen Santouka" originates in Asahikawa (our hometown), though their NY shop is located a little outside of Manhattan.

【We can't even explain our own taste】 Why do we like what we like? This question has been always stuck in my head. For example, I like curry but don't want to eat it every day. On the other hand, I eat cereal every morning, though I do...

【The trick to have a good conversation】 Do you know the secret to having a good conversation on the first date? At least in Japan, I believe many people know it: You must reserve seats facing the same direction first and foremost! Do y...

Why do the colorful feathers of male peacocks attract female peacocks? Some people may accept the simple explanation: "Because they are beautiful," but I never did. In all through my school days from primary to university, I was an enthu...

【Tragic inflation will attack Japanese school kids】 Are bananas categorized as snacks for a trip? I ensure this phrase never fails to make Japanese people laugh. Give it a try if you have any Japanese friends. Japanese elementary schoo...

【We Hokkaido people reach enlightenment by clearing snow】 Nothing can stay the same. This is very famous Buddhist terminology, meaning "Life is fleeting and empty." Even on weekend, I always wake up very early and leave home before six...

I begin by sharing my "romantic secret"—that snow-lit Hokkaido nights glowed orange—a secret quickly debunked by my wife's superior knowledge. This orange glow, caused by sodium lamps, is now disappearing due to energy-saving LEDs. I lament this because the lights attracted stag beetles, which were easily collected near acorn trees (Oak)—the same wood we use for our furniture. This Hokkaido Oak shares another legacy: it provides the essential cask material for some of the world's finest Japanese Whisky. The light may be gone, but the resilience of the acorn tree quietly connects the past, fine whisky, and our furniture.

Asahikawa: Hokkaido’s second city and a former strategic military front line. Discover its unique history, its 150 rivers, and why we are turning our furniture factory into a world-class destination. Experience industrial tourism in a city where even businessmen fish like James Bond.

It is said that about 30% of agricultural output is thrown away as a non-standard product in Japan. Now the sugar level of some fruits is measured by an optical sensor. The technological advancement has resulted in increasing the amount of food waste, unfortunately.