Marketing Tips– category –
-
The Background of Production in Japan: We May Care Too Much about Small Things
In our factory tour, what attracts many people especially coming from overseas are the tools neatly aligned on the walls or shelves. Some people even said "This is a proof of quality!" That may look too detail-oriented and be a factor of low productivity, but taking such small steps would enable us to realize our high-quality furniture production. -
The Background of Product Development: How to Make a Wooden Table
【The one and only piece of furniture】 "Could you engrave the names of all family members on the back of the tabletop?" This inquiry well expresses the character of IPPONGI, one of our table collections. People who order this collection... -
The Background of Production: How to Use 3D Data for Furniture Production
【Symbol grounding problem: CNC machines and a zebra】 When I first saw CNC machines working at our factory, what came up to my mind was the image of a zebra, funnily enough. To be more precise, it was a sense of superiority to AI that I... -
The Background of Product Development: How to Restore Furniture
【We restore it but don’t make it all new】 Our long-seller “BOLS” sofas often come back to us from around the country for restoration. The one in the above image was sent to us by a customer who fell in love with this sofa and purchased... -
Economic Psychology Trivia: Break Out of the Echo Chamber
【Google search results are different】 Your Google search results are different from mine even if we use the same search words. You may believe there are still some big general trends, and that news popping up in your computer screen (o... -
The Background of Product Development: How to Make a Wooden Chair #3
【A group of challenge addicts】 “Wow, this should be difficult.” This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S... -
The Background of Product Development: How to Make a Wooden Chair #2
【Savior after the collapse of Lehman】 In 2008, the great financial crisis started from the Wall Street and struck the whole world. Many companies faced business difficulties, and so did CondeHouse. We immediately needed a successful pr... -
The Background of Product Development: How to Make a Wooden Chair #1
【The long-selling chair was born unexpectedly】 This is a story about one of our long-selling chairs, of which name is "Golfer." You will find it in the line from the rear leg to the backrest. The back part of the chair frame looks like... -
Psychology Trivia: What Is Beauty? How Do You Define Beauty?
Neuro scientists have been studying beauty and already identified brain regions contributing to processing aesthetic appeal. Some researches show that there is a close relation between beauty and pleasure responses in our neural network. The Plato’s definitionーbeauty is pleasure through eye or earーseems to be correct somehow.