Marketing Tips– category –

【The e-sports industry grows to make million-dollar players】 Do you like video games? Me? I have no interest at all. When I was a kid, almost all the classmates had Nintendo Entertainment System, but I didn’t. No matter how hard I wish...

【What is the attraction of the sport?】 Japan has more than 6000 high schools, about 4000 of which have a baseball team. Every summer, there’s a championship to decide the best team in Japan. Many people get excited, and fortunes are mo...

【What would I do if I were Will Smith?】 I like sci-fi stories (and movies). I think they are excellent thought experiments to create a completely different world, which always stimulate my interest. For example, “1984” by George Orwell...

【Top Gun: Maverick】 Maverick is back! Who can wait for the movie to start? I have yet to watch it, though. “Top Gun” was released in 1986. It was when I was only eight years old, and so, I think I watched it on video. Even so, it was i...

【A Dog of Flanders is too early for kids】 Have you ever read “A Dog of Flanders?” I don’t know why that is, but the story is very popular in Japan. It was even made into an animated TV show. Probably, more than 90% of Japanese kids kne...

【It's safe but boring just to praise classic things】 Do you like antiques or vintage stuff? There are many classic cars that I like, but I don’t like motor journalists or car critics who excessively praise classic cars. That’s because ...

【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too...

【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ...

【Once Google translation was just funny...】 I remove two eyes. No worries. I still keep them. The first sentence is one of the popular funny translation by Google for “I remove the second one” in Japanese. Seriously, it’s not only funn...

【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says “We stop providing shampoo to avoid infection.” Anybody, tell me how shamp...