Marketing Tips– category –

Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money.

【Things going down to posterity】 Hokkaido, this northernmost island of Japan, is getting deserted. In rural areas (Hokkaido itself can be said a rural area in Japan, though), you can see abandoned and collapsing houses everywhere. Hous...

【Degeneration of smelling ability】 One day at a restaurant with my wife, I was finishing off lunch with crème brûlée, a kind of custard pudding. Hokkaido is the biggest milk production area in Japan, and best in the quality of dairy pr...

【A world without lies】 How many lies did you tell yesterday? It is said that we lie more than 200 times a day, no worries. "The innovation of lying" is the title of a comedy movie, not new but more than 10 years ago. The movie really w...

If Totoro looked like a human, he’d be the star of a horror movie. This article explores the "Uncanny Valley"—the psychological dip where "almost human" becomes "terrifying." Learn why we fear zombies and how organic furniture design avoids the "creepy" factor to create true comfort.

I once thought I was a genius for shooting BB holes into my mother's Beatles records. I was wrong. Join me as I deconstruct Nirvana’s "forbidden" destruction of rock, argue why cave-painting Neanderthals were the original punks, and explain why at CondeHouse, we believe that staying "Pre-Nirvana" in our commitment to quality is the most radical thing we can do.

【Free from desire for possesions?】 A house surrounded by a white picket fence, a SUV, two kids, a dog, and a stable job. Many people once believed they were essential components of a dream life. Now, the times have changed, and the era...

In the 90s, the only rival for a GT-R was another GT-R. Explore the "American Graffiti" days of Hokkaido's streets and why our past chairman’s defiance of marketing reflects the beautiful, irrational soul of human craftsmanship.

Obayashi Corporation proved the pyramid legends are impossible, but perhaps the "mystery" is the point. Join me as I explore Taro Okamoto’s theory on incomprehensible art, the fragility of lost civilizations, and why Japan’s Ise Grand Shrine is the ultimate backup system designed to prevent the catastrophe of forgetting.

"Japan Blue," the color of the Tokyo Olympics, was named by a British chemist in 1875, who saw the entire nation draped in indigo workwear. Natural indigo is notoriously difficult, requiring delicate adjustment, but it yields unparalleled depth. This commitment to meticulous craft defines Okayama Denim, which is internationally prized despite our small market size. When our Singaporean dealer insisted on a collaboration, we partnered with the top maker, "Japan Blue." Now, you can order our furniture upholstered in their special denim—a synergy of modern design and ancient skill. The best part? This furniture denim is fade-resistant. There's truly no reason not to buy it.