Must-Visit in Japan– category –

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【Autumn leaves everywhere】 Many people may not like to Hokkaido after ...

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【Must visit in eastern part of Hokkaido】 Lake Akan is a beautiful crat...

Why does the Scottish folk song "Auld Lang Syne" make Japanese people instantly flee? I explore the Pavlovian closing signal ("Hotaru no Hikari"), only to pivot to the actual fireflies in Hokkaido. From a surreal night in the JSDF to Asahikawa’s successful community effort to reclaim natural beauty, I argue that the magic of a cool summer night is the best reason to avoid the heat of mainland Japan.

Why do I, a rationalist, keep buying the same book twice on Kindle? I explore the Efficiency Trap, where the pursuit of digital convenience leads to lost memory and diminished experience. The problem is not nostalgia, but the value of inefficiency. I argue that life is notoriously poor in cost performance, and that the modern search for meaning requires us to reject pure efficiency. Join us at Asahikawa Design Week to experience the value of real, inefficient communication.

You spend 52 minutes a day gossiping. Is that a bad thing? I analyze the social genetics of gossip through the lens of Yuval Noah Harari's theories, arguing it is a necessary human survival mechanism. Discover why online chat fails to satisfy this deep need, and why June in Hokkaido—outside the rainy season—is the best place to reconnect and engage in genuine, face-to-face "gossip."

I must confess, I don't understand art at all. We argue the true value of a museum is not authenticity, but the quiet, surreal experience. Discover the Simulacra Paradox: The Otsuka Museum displays every masterpiece as a durable ceramic replica, allowing you to see the Mona Lisa without the mob. This is the true, subtle luxury: processing the surreal world of art in quiet, deliberate comfort.

I begin by sharing my "romantic secret"—that snow-lit Hokkaido nights glowed orange—a secret quickly debunked by my wife's superior knowledge. This orange glow, caused by sodium lamps, is now disappearing due to energy-saving LEDs. I lament this because the lights attracted stag beetles, which were easily collected near acorn trees (Oak)—the same wood we use for our furniture. This Hokkaido Oak shares another legacy: it provides the essential cask material for some of the world's finest Japanese Whisky. The light may be gone, but the resilience of the acorn tree quietly connects the past, fine whisky, and our furniture.

Hokkaido has been Japan's favorite destination for 15 years, but for brands, it's a gauntlet. Explore the unique "Dosanko" psychology—a blend of pioneering spirit and rebellion that rejects Tokyo trends in favor of true innovation. Learn why surviving in Sapporo is the ultimate seal of quality.