Must-Visit in Japan– category –

The biggest festival of design and creativity in Hokkaido was back! Why do we need real communication events like this, though it's not good in efficiency? If efficiency is prioritized most, we have no other choice but to stop living our lives.

Why do we like gossip? As Yuval Noah Harari says, it's because we are first and foremost social animals and designed to feel good by gossiping. We human beings can't live without communication with others including gossiping. The biggest festival of design and creativity in Hokkaido was back after the COVID! We need real communication events like this.

What if there's a museum where you can see all the masterpieces of art at a time? Like Mona Lisa by Leonardo da Vinci, Sunflowers by Vincent Van Gogh, Guernica by Pablo Picasso, etc. Of course, I know they are exhibited in different museums in Paris, Tokyo, and Madrid respectively, but there is one such what-if place in Japan.

Do you know what we used as a point of reference to find stag beetles gather? It's acorns. Yes, it's oak trees where stag beetles are gathered. In Hokkaido, there are many oak trees, and they grow not only stag beetles but also the industry of whisky and furniture.

Sapporo, the capital city of Hokkaido, is famous as a place for test marketing. Many businesses test pre-release products because its age structure of population is almost the same as that of the whole country. In addition, the city has no strong characteristics or specific tendency in culture; the people are considered to like new things. Maybe it's because Hokkaido doesn't have a long history, different from other areas in the main land of Japan.