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Featured Project: Tokyo Stories – Our Designs in Action
【】 Welcome to the 21st century of food, where eating isn’t just about filling your stomach—it’s about saving the planet, questioning the meaning of life, and, most importantly, getting that perfect Instagram shot. Let’s be real: the wo... -
Really Authentic? Japanese Reaction to Shogun
【】 Have you already watched Shogun? As most of you already know, it’s a very popular TV series about the samurai era on Disney Plus. As a Japanese, I’m proud that it won 18 Golden Globe awards, which was a record high. Of course, it’s ... -
Why Hokkaido’s Winter Wonderland Should Be Your Next Trip
【】 When ice creams sell like hot cakes, many people are drowned. This is a famous example sentence to show the difference between correlation and causation. Yes, as you wise readers know, there is no causation between ice creams and dr... -
Behind the Scenes: Furniture Maker’s Charity Projects
【Debate and volunteering shaped by Japanese culture】 Do you have a debate class as part of school subjects? In Japan, no, never, at least when I was a student, though it’s about 30 years ago. To top it all off, even after entering the ... -
Hokkaido Smoked Coffee: You Must Be Curious About It
We are a wooden furniture maker and always trying to reduce the waste of wood, but we can’t make it zero. A large amount of wood chips and dust are produced every day. We collect them in our factory and send them to a coffee roaster in Sapporo, and they smoke their coffee beans. -
How Uniforms Shape Japanese Culture and Identity
【Which uniform do you like?】 Which do you think the best cabin crew uniform is? Did you think I would immediately answer “Air Asia?” Indeed, I have to admit their vivid red provocative uniform is stunning, but my favorite is Saron Keba... -
Do Trade Shows Really Help Businesses Grow?
Why are things going well with Milano Salone? I think one of the primal reasons must be the good environment in Milan in April. Comfortable weather, nice food, beautiful streetscapes, etc. Indeed, it's a trade show, and most people come there for business, but we're not always serious and don't focus only on our jobs. Entertainment is necessary even when we are at work. -
Why We Work: What Is an Ideal Working Environment?
What would you do if you won the lottery of 10 million dollars? Quit a job, charter a plane, and go for luxury travel abroad? I believe everyone has such an experience to talk about something silly like this, but seriously think about it for a moment. Are you sure you can keep on doing only what you want to do even if you're alone? -
Japanese Capsule Toy Gacha: Design to Make the World a Little Better
Gacha, Japanese capsule toy vending machines come back in style! The biggest Japanese advertising agency brought about a revolution in the Gacha industry. They've started to install Gacha in some international airports in Japan. Their target customers are foreign tourists who have too much time and too many Japanese coins on their hands. -
How Tokyo Haneda Airport Became the World’s Cleanest Airport
Tokyo Haneda airport has won No.1 since 2016 for the World's Cleanest Airports by Skytrax. Haruko Niitsu, she is a legendary cleaner in the airport who is said to play a key role to achieve the great feat.