business– tag –
-
Marketing Tips
The Eveil Side of the Internet: People Were Torn Apart
The range of information we access to gets narrower because we can't imagine information we've never known; nor search for such information even on the internet. Making matters worse, the internet only provides information related to our interest. -
Marketing Tips
A restaurant Run by People with Dementia
In Tokyo last year opened a unique restaurant. The name is “Restaurant of Mistaken Orders.†All the servers working there are people living with dementia, and they may or may not get your order right. Customers are supposed to accept mistaken orders, considering "This may be good, too." with a big heart. -
Marketing Tips
We May Care Too Much about Small Things
In our factory tour, what attracts many people especially coming from overseas are the tools neatly aligned on the walls or shelves. Some people even said "This is a proof of quality!" That may look too detail-oriented and be a factor of low productivity, but taking such small steps would enable us to realize our high-quality furniture production. -
Marketing Tips
The Good and Evil of the Internet: Break Out of the Echo Chamber
【Google search results are different】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and that news poppi... -
Marketing Tips
How to Make a Wooden Chair #3
【A group of challenge addicts】 "Wow, this should be difficult." This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S... -
Marketing Tips
How to Make a Wooden Chair #2
What if we gather all our technologies to make furniture without any thought of cost? This is the starting point of our Lux collection, but the financial crisis drove us to change the concept of the Lux collection itself. Even though how much we improved quality, the market conditions didn't allow luxury goods any more, at least in Japan at that time. We had to apply all of our technologies to cost reduction as well.