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Marketing Tips
What Is the Dispo? People Enjoy Even the Inconvenience of Waiting
Do you know a photo-sharing app called Dispo? Humans basically dislike being kept waiting, but even such primitive human nature may be changing among the new generation people somehow. -
Marketing Tips
Better to Be Brisk and Slapdash (Coke VS Pepsi)
【New Coke, the greatest failure of the century in marketing】 Coke VS Pepsi, this was a very important issue when I was a kid with a limited budget. In the early 1980's PepsiCo launched a big marketing offensive, like aggressive compara... -
Marketing Tips
Which Is Better, Leather, Suede, or Alcantara?
Alcantara is almost a synonym for luxury artificial leather. Some people may be likely to avoid it just by hearing the word "artificial," but Alcantara looks and feels real suede leather. Most of them have already been produced from renewable biomaterials. Compared with genuine leather of which production (especially in the tanning process) puts a heavy burden on the environment, Alcantara can be said to be much more eco-friendly. -
Marketing Tips
Business Tips: What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money. -
Japanese Culture and Traditions
Typical Japanese Office Environment Has Changed
An office environment well reflects a social structure. A typical Japanese office environment is hierarchical and cooperative (less privacy), which is completely different from the environment provided by remote work. Let's see how it has been changed in Japan in the post-Corona era. -
Marketing Tips
Business Tips: How to Survive Meetings and Make You Look Smart Out There
【A hardship destined for Japanese workers】 You won't read to the end of this article because the average human attention span is down to only eight seconds. It's one second shorter than that of goldfish. I remember I read many articles... -
Marketing Tips
We Should Seek Humanity Rather Than Efficiency in the Marketing
Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun. -
Marketing Tips
Which Is Better, a Generalist or Specialist?
Malcolm Gladwell has written we must spend at least 10,000 hours to become a true master of any skill. It seems almost impossible for a generalist to aim for a specialist from today. Can we (generalists) escape this certain death? -
Marketing Tips
The Ability to Change Is The Wisdom of Humanity
What feels psychological pleasure is our ego. It is designed flexible to maintain various human relationships. Consequently, our evaluation criteria in beauty are likely to change. Now people's evaluation criteria in beauty have changed due to environmental consciousness, and so, I hope you will like our furniture made of wood with natural characters as shown in the image of this article. -
Marketing Tips
“Made in Japan” Back with the Weaker Yen
The huge bubble burst in 1991, and the Japanese economy completely collapsed. The era after the bubble burst was once called "lost two decades" but now becomes "three decades". The long and severe domestic competitions force most of us to withdraw from the market. Remaining survivors are companies of real value where people continue to work diligently even at lower wages. Japanese products were thought to be "good but expensive" in the past but nowadays have changed to "good and cheap". There's no reason not to buy Japan (our products) now!