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The huge bubble burst in 1991, and the Japanese economy completely collapsed. The era after the bubble burst was once called "lost two decades" but now becomes "three decades". The long and severe domestic competitions force most of us to withdraw from the market. Remaining survivors are companies of real value where people continue to work diligently even at lower wages. Japanese products were thought to be "good but expensive" in the past but nowadays have changed to "good and cheap". There's no reason not to buy Japan (our products) now!

The range of information we access to gets narrower because we can't imagine information we've never known; nor search for such information even on the internet. Making matters worse, the internet only provides information related to our interest.

In Tokyo last year opened a unique restaurant. The name is “Restaurant of Mistaken Orders.” All the servers working there are people living with dementia, and they may or may not get your order right. Customers are supposed to accept mistaken orders, considering "This may be good, too." with a big heart.

In our factory tour, what attracts many people especially coming from overseas are the tools neatly aligned on the walls or shelves. Some people even said "This is a proof of quality!" That may look too detail-oriented and be a factor of low productivity, but taking such small steps would enable us to realize our high-quality furniture production.

【Google search results vary depending on the person】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and ...

【A group of challenge addicts】 "Wow, this should be difficult." This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S...

What if we gather all our technologies to make furniture without any thought of cost? This is the starting point of our Lux collection, but the financial crisis drove us to change the concept of the Lux collection itself. Even though how much we improved quality, the market conditions didn't allow luxury goods any more, at least in Japan at that time. We had to apply all of our technologies to cost reduction as well.