business– tag –

Last week, I went to Tokyo for business and found all the people in the subway train (in my view) just looked at their smartphones silently. I saw such a scene every day when I lived there, but I realized it was a weird and creepy view where people perfectly make the same posture with no expression on their faces.

The small town is called as "a town of miracle." It has no rail line, major route, and water infrastructure in it. Japan is facing a declining population, which is most obvious in rural areas. Nevertheless, the population of the town has been on the increase for these 20 years, surprisingly.

【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too...

【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ...

The Japanese marketing common sense says storytelling is important for product naming, but some marketing research companies recently revealed phonetic effects are also important factors. Phonetic symbolism is the name of an academic field to study these phenomena. In fact, there already have been some applications to evaluate product names.

【The record high freight is a new normal in logistics】 I swim in a gym pool every weekend. What always irritates me is a notice on the shower-room wall. It says "We stop providing shampoo to avoid infection." Anybody, tell me how shamp...

As this may sound strange to people outside Japan, all the high school and university graduates join companies and start working in April, all at once. For one year before graduation, many companies throw recruiting sessions, and final-year university students spend most of their time in those sessions, instead of attending classes.

【The trick to have a good conversation】 Do you know the secret to having a good conversation on the first date? At least in Japan, I believe many people know it: You must reserve seats facing the same direction first and foremost! Do y...

【Tragic inflation will attack Japanese school kids】 Are bananas categorized as snacks for a trip? I ensure this phrase never fails to make Japanese people laugh. Give it a try if you have any Japanese friends. Japanese elementary schoo...

【Do you think you say thank you enough?】 What about your thank you? My mother very often told me this when I was a kid. Even if it's minor stuff like asking to pass something on the table and forgetting to say thank you, she was naggin...