craftsmanship– tag –
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Hokkaido Shreds
Woodworking experience in Hokkaido
【Wood lathe craftsman in Hokkaido】 The other day, I attended a trila session of wood lathe. It was a rare opportunity to learn from a veteran craftsman, who has 60 years of experience in this field. Until a decade ago, all the legs of ... -
Japanese Culture and Traditions
The Sculptors in Uniform: Why Hokkaido’s Winter is a Fortress of Craftsmanship
What happens when you give a military unit a mountain of snow and a Disney manual? You get a miracle that defies market logic. Explore the deep connection between Hokkaido's vanishing railways, the "military-grade" snow art of Asahikawa, and why true craftsmanship can never be "rebuilt" once it's lost. -
Japanese Culture and Traditions
Guns, Wood, and the Japanese Spirit of “Better Than the Original”
Did you know "Pan" is Portuguese? From the accidental arrival of bread and guns to the 16th-century arms race that terrified colonial empires, join me as I explore Japan's "improvisational genius" and how we’re using that same spirit to take our Hokkaido furniture to the global stage. -
Marketing Tips
The Hidden Complexity: Why Japanese Craftsmanship Must Be Simple (The Ferrari Paradox)
An Italian spends the world's last day with a lover; a Japanese person finishes work. We analyze the Ferrari Paradox. Discover the secret articulated by Ferrari designer Ken Okuyama, who sketched a history-making concept in just 15 minutes: "What looks simple is not simple. It’s designed to look simple." -
Japanese Culture and Traditions
The Anatomy of Japanese Craftspeople of Swordsmith and Furniture
【Something in common between Japanese knives and furniture】 Just before entering the furniture business, I worked in the fishery industry and often took overseas clients to the biggest fish market in Tokyo. It was now-closed Tsukiji ma... -
Marketing Tips
The Morgan 4/4 Elegy: Is Your Free Will Just a Myth?
Morgan 4/4 survived for 80 years only to be killed by a spreadsheet. Join me as I deconstruct the "irrational" beauty of the wooden car frame, argue against the myth of free will in neoliberalism, and explain why the survival of the Morgan is a mirror for the future of the wooden furniture industry.
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