design– tag –

HJapan’s national shame: the average lifespan of our modern houses is only 30 years. We explore the paradox with Hōryū-ji—the world’s oldest wooden building—whose secret lies in flexible joints and continuous, generational care. Ultimate strength comes not from rigidity, but from the ability to flex and absorb shock. The lifetime of our furniture often exceeds that of the house it sits in.

【Design something to fascinate even people with less materialistic desires 】 This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of sub...

【Good sales doesn't always mean good design?】 Let me continue to share the interview with our product development manager. "Products in good quality and design don't always sell well." These words aroused my interest in his opinion on ...

In 1981, a legend met a group of craftsmen who were "abnormally intense" about creation. Discover the story of our first collaboration with Riki Watanabe, the nightmare of balancing a rocking chair, and why managing a team of master creators is a daily battle of "trembling fear" and excitement.