eco-frendly– tag –

【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ...

The ball pit is a classic Japanese childhood memory, especially from the old rooftop department store playgrounds. We created an elevated version using high-quality hardwood waste from our furniture production. Here is the delightful irony: The balls are imperfectly round to cut costs, but this inefficiency created an unexpected secondary effect—the irregular shapes grant the pit significantly higher fluidity, resulting in a superior play experience. While we aim for 100% wood utilization (joining pieces longer than 150 mm), the smallest offcuts remain a challenge. We seek ambitious consumers who see a sophisticated future for our beautiful, durable wooden balls after the kids "leave the nest."

【Why I like clever lies better than obvious lies】 Have you ever watched "The Sting" one of the classic movies from Hollywood? I believe it's a masterpiece of a con-game movie. If I were the gang boss tricked by Paul Newman and Robert R...

How did leather fall from the passenger seat to the coachman's? I explore the Paradox of Leather and the rise of Alcantara, the "fake suede" invented by a Japanese scientist at TORAY. I argue that Alcantara is the future of luxury due to its ethical edge and stunning appearance (just Google "Ferrari Alcantara"). Find out how our furniture, upholstered in the same material—Ultrasuede—offers you an eco-friendly path to automotive luxury in your own living room.