eco-frendly– tag –
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Marketing Tips
Eco-Friendly Can Be the True Trend of the New Rich?
【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ... -
Marketing Tips
Wooden Ball Pit: The Use of Wood Waste for Eco-friendly Production
A wooden ball pit is quite common in Japan, but our product is unique and different from others. The wooden balls are made of high-quality hardwood (wood waste produced in making our furniture), and their shape is round but deformed. The balls are more beautiful (shiny) and durable than those made of ordinary softwood. -
Marketing Tips
Greenwashing: Is It Really Eco-friendly?
【Why I like clever lies better than obvious lies】 Have you ever watched "The Sting" one of the classic movies from Hollywood? I believe it's a masterpiece of a con-game movie. If I were the gang boss tricked by Paul Newman and Robert R... -
Marketing Tips
Which Is Better, Leather, Suede, or Alcantara?
Alcantara is almost a synonym for luxury artificial leather. Some people may be likely to avoid it just by hearing the word "artificial," but Alcantara looks and feels real suede leather. Most of them have already been produced from renewable biomaterials. Compared with genuine leather of which production (especially in the tanning process) puts a heavy burden on the environment, Alcantara can be said to be much more eco-friendly.
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