furniture– tag –

I begin by sharing my "romantic secret"—that snow-lit Hokkaido nights glowed orange—a secret quickly debunked by my wife's superior knowledge. This orange glow, caused by sodium lamps, is now disappearing due to energy-saving LEDs. I lament this because the lights attracted stag beetles, which were easily collected near acorn trees (Oak)—the same wood we use for our furniture. This Hokkaido Oak shares another legacy: it provides the essential cask material for some of the world's finest Japanese Whisky. The light may be gone, but the resilience of the acorn tree quietly connects the past, fine whisky, and our furniture.

【Have you been to roadside stations in Japan?】 This is one of the basics to enjoy a road trip in Japan, especially in Hokkaido: Make the best use of roadside stations. This transport infrastructure was born in around 1990. It's like re...

The 21st century didn't bring us flying cars or Hogwarts adventures, but it did bring us the Prius. Join me as I reflect on the emotional legacy of Osamu Tezuka, the day Hollywood stars rejected limos, and why I believe the furniture industry is heading for its own "Prius moment."

The movement of tilting back chairs just like students do in a classroom is most severe structurally for chairs, and it is highly likely to give heavy damage to chairs. This is the reason why the same movement is adopted in the standard strength test of chairs as shown in the contained movie. Chairs are jerked in the backrest with the weight of 60 kg on the seat.

The ball pit is a classic Japanese childhood memory, especially from the old rooftop department store playgrounds. We created an elevated version using high-quality hardwood waste from our furniture production. Here is the delightful irony: The balls are imperfectly round to cut costs, but this inefficiency created an unexpected secondary effect—the irregular shapes grant the pit significantly higher fluidity, resulting in a superior play experience. While we aim for 100% wood utilization (joining pieces longer than 150 mm), the smallest offcuts remain a challenge. We seek ambitious consumers who see a sophisticated future for our beautiful, durable wooden balls after the kids "leave the nest."

Whenever history grinds to a halt, "revolutionaries" emerge to decapitate the status quo. But in our race for efficiency, are we losing the "soul" of the objects around us? From the silence of electric engines to the sanctuary of Hokkaido timber, we analyze the enduring essence of the chair.

【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W...

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...

I think we can devide business organizations into two types by hiring method: job-description type and membership type. The former organizations clearly define the tasks that they want their employees to fulfill. Accordingly, employees f...

【Something in common between Japanese knives and furniture】 Just before entering the furniture business, I worked in the fishery industry and often took overseas clients to the biggest fish market in Tokyo. It was now-closed Tsukiji ma...