furniture– tag –
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Marketing Tips
The Discontinuation of Morgan 4/4: Was It the Right Decision?
【Free-will decisions and market principles】 Are you always confident of your free-will decisions? MISTRA (Minnesota Study of Twins Reared Apart, 1990) has proved our ways of thinking and behaving are NOT genetically affected. The surro... -
Marketing Tips
Why Mirrors Reverse Left and Right
【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem... -
Marketing Tips
How Realistic Robots Can Make Us Feel Uncomfortable
【Zombies VS Aliens】 As believing I'm not the only one, I feel scared of zombie movies but not of Aliens, Predators, etc. Indeed, all those movies are same in terms that many people are eaten or just killed, though. I had always wondere... -
Marketing Tips
The Simple Truth We Gained from Nirvana (Grunge Rock)
【Nirvana, a god or a devil】 I grew up with the songs of the Beatles because my mother is a big fan of them. As writing this, I just remember her face like a demon crawling out of hell when I shot and broke some of her LPs with my airso... -
Marketing Tips
How to Get Free from the Desire to Be Free
【Free from desire for possesions?】 A house surrounded by a white picket fence, a SUV, two kids, a dog, and a stable job. Many people once believed they were essential components of a dream life. Now, the times have changed, and the era... -
Marketing Tips
Which Is More Important, Speed or Quality?
【Speed and quality are not trade-off】 Leap before you look. Haste makes waste. These are famous ancient proverbs, meaning opposite to each other. It seems a speed-vs-quality issue has been long bothering us human beings. Speed, however... -
Marketing Tips
The Story of Our Founder: A Furniture Craftsman with a Frantic Passion
【Autocracy was the need of the times】 An autocracy may be necessary in the very first phase of a business to make it take off in the harsh market battles. Especially new comers in the market are always exposed to kill-or-be-killed situ... -
Marketing Tips
How to Design Furniture (Michael Schneider) #2
【Design something to fascinate even people with less materialistic desires 】 This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of sub... -
Marketing Tips
How to Make a Wooden Chair #5
【Tense chemistry made in the process】 No matter how many times they have gone through the same process, the product development team gets tense when presenting the first prototype of a new design to designers and receiving their initia... -
Marketing Tips
How to Make a Wooden Chair #4
【Collaboration with Riki Watanabe】 The above is the full-scale drawing of the RIKI WINDSOR collection, one of our chair collections. The development started in 1981 as the first collaboration project with a late renowned Japanese produ...