furniture– tag –
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Marketing Tips
How to Make a Value Shift and New Hierarchy
【Toyota Prius was just in time for the 21st century】 Do you know the animation movie, Astro Boy? It was released in Hollywood in 2009, though it wasn't a big hit. The origin of the movie is a Japanese classic comic book. The story was ... -
Marketing Tips
How to Perform the Strength Test for Chairs
The movement of tilting back chairs just like students do in a classroom is most severe structurally for chairs, and it is highly likely to give heavy damage to chairs. This is the reason why the same movement is adopted in the standard strength test of chairs as shown in the contained movie. Chairs are jerked in the backrest with the weight of 60 kg on the seat. -
Marketing Tips
The Perfectly Imperfect Ball Pit: Turning Furniture Waste into Eco-Friendly Fun
The ball pit is a classic Japanese childhood memory, especially from the old rooftop department store playgrounds. We created an elevated version using high-quality hardwood waste from our furniture production. Here is the delightful irony: The balls are imperfectly round to cut costs, but this inefficiency created an unexpected secondary effect—the irregular shapes grant the pit significantly higher fluidity, resulting in a superior play experience. While we aim for 100% wood utilization (joining pieces longer than 150 mm), the smallest offcuts remain a challenge. We seek ambitious consumers who see a sophisticated future for our beautiful, durable wooden balls after the kids "leave the nest." -
Marketing Tips
How to Communicate the Essence of a Product
【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun everywhere in the world. It's about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and... -
Marketing Tips
Common Misconceptions About Logging for Wooden Furniture
【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W... -
Japan Travel in the Know
Hokkaido Is the Mecca of Wooden Furniture
Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th... -
Japan Travel in the Know
Must-visit in Hokkaido: CondeHouse Headqaurters Furniture Shop
I think we can devide business organizations into two types by hiring method: job-description type and membership type. The former organizations clearly define the tasks that they want their employees to fulfill. Accordingly, employees f... -
Japanese Culture and Traditions
The Anatomy of Japanese Craftspeople of Swordsmith and Furniture
【Something in common between Japanese knives and furniture】 Just before entering the furniture business, I worked in the fishery industry and often took overseas clients to the biggest fish market in Tokyo. It was now-closed Tsukiji ma... -
Marketing Tips
The Discontinuation of Morgan 4/4: Was It the Right Decision?
【Free-will decisions and market principles】 Are you always confident of your free-will decisions? MISTRA (Minnesota Study of Twins Reared Apart, 1990) has proved our ways of thinking and behaving are NOT genetically affected. The surro... -
Marketing Tips
Why Mirrors Reverse Left and Right
【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem...
