hokkaido– tag –

【Walking on the clouds: from New Balance to a sea of clouds】 If you predict from the above title that this article would be about the introduction of New Balance, you must be a big fan of sneakers. Indeed, it is said that Ralph Lauren ...

【Despite windmills are scenic spots in Spain】 Don Quixote is the most famous Spanish name in Japan. I’m sure the name is known even more than Penelope Cruz. Mind you, that doesn’t mean Japanese people have high cultural standards. Emba...

Why do you think tree planting can give such a positive impression? I think it's probably because it takes a long time for trees to grow, sometimes longer than human life. In other words, we can't plant trees without hope for the future, and this is why tree planting is suitable for happy events to celebrate the beginning of something, such as a wedding, building completion ceremony, etc.

Why are things going well with Milano Salone? I think one of the primal reasons must be the good environment in Milan in April. Comfortable weather, nice food, beautiful streetscapes, etc. Indeed, it's a trade show, and most people come there for business, but we're not always serious and don't focus only on our jobs. Entertainment is necessary even when we are at work.

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【Drift Ice (Ryuhyo)】 Drift ice along the Okhotsk coast of Hokkaido is ...

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. 【The Place, SOUNKYO Onsen】 SOUNKYO is a picturesque gorge located in t...

Have you ever seen "jewelry ice?" It is completely different from drift ice, made of not sea water but fresh water, and so, it's highly transparent like a diamond. River water turns into ice on the surface at river mouth, and the ice pieces, before getting washed ashore, drift in the sea for a while, get rounded off, and are more brightly polished. According to Wikipedia, this natural phenomenon occurs only along the coast of a small town in Hokkaido even in all the wide world.

Do you know Theodore Levitt? He is a legendary marketer, well-known for his saying "Sell the hole, not the drill." He argued "People don't want to buy a quarter-inch drill; they want a quarter-inch hole." His point is that we marketers should focus not on products or services themselves but rather on the purposes people want to achieve by using the products or services.

There are so many hidden gems in Hokkaido. You can see beautiful scenery e.g.; lakes, mountains, forest, sea and so on. I would like to share some gems in Hokkaido. Today, let's talk about "Three Must Eat major cuisines in Hokkaido." 【I...

Many Japanese people have misunderstood or even don't know the spirit of Christmas. Due to the misunderstanding or ignorance, I think we celebrate Christmas in a unique and funny way, like rushing to Kentucky Fried Chicken restaurants on Christmas Eve.