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Marketing Tips
Why We Should Not Conquer But Co-exist with Nature
【We are still dependent on wood】 The "wood shock" has still cast a big shadow over our industry. As many of you know, it's one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous... -
Japanese Culture and Traditions
The Earthquake Test: Why Japanese Castles Are Designed to Survive, Not Impress
TWhy did European castles have high stone walls while Japanese castles relied on wood? I compare the architecture of France’s Carcassonne with Japan’s design, revealing how earthquake threats forced a strategy of resilience, not impression. This analysis uncovers the political divide—total war vs. civil war—and concludes that understanding the "other" is the only way to recognize the unique value of the "self." -
Japanese Culture and Traditions
The 1,000-Year Nail: Why Kamakura Samurai Nails Were Stronger Than Temples
Kamakura—the modern pilgrimage site for Slam Dunk fans—was once the birthplace of the strongest Samurai. We unveil the 1,000-year-old secret of Japanese structural philosophy: ultimate strength is not in rigidity, but in controlled, flexible movement. Our furniture applies this ancient wisdom, using stealth metalwork to ensure the wood can flex and endure—just like a temple surviving a seismic shock. -
Japan Travel in the Know
Must-visit in Hokkaido: CondeHouse Headqaurters Furniture Shop
I think we can devide business organizations into two types by hiring method: job-description type and membership type. The former organizations clearly define the tasks that they want their employees to fulfill. Accordingly, employees f... -
Japanese Culture and Traditions
The Anatomy of Japanese Craftspeople of Swordsmith and Furniture
【Something in common between Japanese knives and furniture】 Just before entering the furniture business, I worked in the fishery industry and often took overseas clients to the biggest fish market in Tokyo. It was now-closed Tsukiji ma... -
Hokkaido Shreds
Tsuru (Crane) In Hokkaido
In the early spring of Hokkaido, when all living things come back to life, I drove a car down a country road and happened to see two cranes. They, without being afraid of me pulling over and other cars passing by, seemed to wait for some... -
Marketing Tips
What Makes Camping So Appealing to Everyone Today?
People who like camping will say “It’s for extraordinary experiences,†but what people actually do in camping are boiled down to super-ordinary things, like preparing meal, eating, clearing up after meal, and sleeping. I know it’s important to do such everyday routines in nature. -
Hokkaido Shreds
September in Sapporo
Sapporo in September, completely different from the main land of Japan where people still suffer from lingering summer heat. The capital city of Hokkaido has a population of two million, but has such a big natural park in the center of t... -
Japanese Culture and Traditions
The Sound of Silence: Do You Have the “Ninja Ears” of the Japanese?
My sister thinks my personality is "Tofu," but my brain thinks insect noises are a language. Join me as I explore the bizarre world of Japanese onomatopoeia—where we can talk only in "fluffy" sounds—and discover the "Ninja Ears" that allow our craftsmen to hear the silent voices of Hokkaido trees. -
Marketing Tips
What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money.
