japan– tag –
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Marketing Tips
How to Make Small Spaces Feel Bigger in Japan
In the US, the price of homes still increases, while the Fed (FRB) is fighting inflation. In other words, even though the interest of home loans is going up, housing supply is still short in the market. Every time I see the news, I can't help thinking from my point of view as a Japanese "Isn't the size of American homes too big? The supply of homes could be increased more easily by making them smaller." -
Hokkaido Shreds
What is the best kindling for a bonfire in Hokkaido?
【The charm of bonfires】 Do you like bonfires? What kinds of things have you burned in your childhood? I was a very serious child and never played with fire, but I completely got fascinated by bonfire when I grew up and started camping.... -
Hokkaido Shreds
Giant Tree Hunt in Hokkaido #1
【Giant trees are symbolic of the nature 】 Giant trees are nurtured over a long period of time to be symbolic of the nature or climate of the land. They have been the home of various creatures, the object of people's faith, and the symb... -
Hokkaido Shreds
First Road Racing Experience in Niseko, Hokkaido
【What's the Niseko HANAZONO hill climb?】 The 11th running of the Niseko HANAZONO hill climb was held on August 7th. This is a road race time trial to Niseko Annupuri Goshiki Onsen (Niseko Town boundary, elevation 796m). The total lengt... -
Japanese Culture and Traditions
Sazae-san Syndrome and Titan-Sized Business: Anime and the Rebirth of Japanese Traditional Crafts
Many adults feel the Sunday night dread—in Japan, the Sazae-san Syndrome—proving animated shows are a universal part of our lives. Global hits like Attack on Titan demonstrate that anime is now a complex, adult medium, forming a market independent of Disney. Smart marketers are leveraging this by realizing high-quality collaborations between anime characters and Japanese traditional crafts. I admire pioneer PREMICO, whose marketer requires directors to read the source manga to build genuine attachment. This synergy—modern emotional appeal breathing life into ancient craft—is the key to a vibrant Japanese economy. -
Japanese Culture and Traditions
The Shockwave of Summer: Why Japanese Fireworks Festivals Prove We Need Physical Experience
What is the limit of the online experience? We argue it’s the soundwave that hits your internal organs during a Japanese fireworks festival. We explore the 'Sliding Peony' innovation, revealing how fierce skills competitions in pyrotechnics (and woodworking) fuel continuous craftsmanship. -
Hokkaido Shreds
All About Beginner Cyclist’s Preparation for His/Her First Rode Race
Hokkaido is blessed with mountains, and there are so many ways to enjoy them. Climbing, jogging, driving, rafting, bird watching, sightseeing, photograph, skiing and snowboarding, and cycling. Which do you want to do here? The other day,... -
Hokkaido Shreds
Stubborn Craftsmen in the Disaster-Less City
【The highest compensation on disaster-related court dicisions】 Last month, two important disaster-related court decisions were handed down in Japan. The first was a lawsuit by shareholders against the former management of Tokyo Electri... -
Hokkaido Shreds
What Kind of Fun in the Playground of the Gods?
【A virtual hotel built on the bedrock of Daisetsuzan】 Recently our company launched a virtual hotel, Hokkaido Rock House designed by Sou Fujimoto. It is built on the bedrock of Daisetsuzan in Hokkaido. I am sure that anyone who was bor... -
Marketing Tips
What If You Were the Last Person on Earth?
If you watched the movie "I Am Legend," I believe you've imagined "What would I do if I were Will Smith?" In fact, I did many times and was shocked every time to find the simple fact that I can't live long by myself. Mind you, I literally mean it and am not talking about a mental or philosophical issue.
