nature– tag –

Why are Japanese people addicted to cherry blossoms even when the petals are falling? I explore the national aesthetic that finds beauty in the transient and imperfect, connecting it to the popularity of decaying ruins and our vulnerability to natural disasters. This philosophy—Wabi-Sabi—teaches us to cherish a single petal in a puddle over a perfect bloom. I conclude by explaining how this spirit is applied to our wooden furniture, where uneven character and aging are, in fact, the design.

"Japan Blue," the color of the Tokyo Olympics, was named by a British chemist in 1875, who saw the entire nation draped in indigo workwear. Natural indigo is notoriously difficult, requiring delicate adjustment, but it yields unparalleled depth. This commitment to meticulous craft defines Okayama Denim, which is internationally prized despite our small market size. When our Singaporean dealer insisted on a collaboration, we partnered with the top maker, "Japan Blue." Now, you can order our furniture upholstered in their special denim—a synergy of modern design and ancient skill. The best part? This furniture denim is fade-resistant. There's truly no reason not to buy it.

【Funny Japanglish by the Prime Minister】 In 2000, the then Japanese Prime Minister wanted to make greetings in English at the first summit meeting with President Clinton. He tried to cram the following exchange of basic phrases: "How a...

【Country towns struggle to survive】 Do your cities (towns or villages) have taglines? This is not a question as an attention getter (as I often do), but I'm really curious. In Japan, with decrease in population, the number of municipal...

【Necessity is the mother of geographical characteristics】 As you can see it in the image below, Japan is a country of backward parking. Even speeding drivers follow the rule. Do you know why that is? Some people outside Japan may think...