August 2020– date –
Over-Engineering Problems: Most of the Japanese Companies Go Too Far【Using a chainsaw to cut butter】 The above words are a wise saying by Barry Commoner, an American biologist, to express the inefficiency of nuclear power generation. By the way, this topic is not about energy policies; don’t worry. I i...
Japanese Culture and Traditions: The Design Concept of Old Temples in Japan【Horyuji temple, the world's oldest wooden building】 The above image is Horyuji temple in Nara prefecture. Did you know it was the world’s oldest wooden building? It was built in 607 and is registered as UNESCO World Cultural Heritage....
Marketing Tips: “Made in Japan” Back with the Weaker Yen【The 30-year long deflation in Japan】 Last year, I went to Germany, China, US, India, Thailand, Vietnam, the Philippines, Australia, New Zealand, Singapore, and Taiwan. Such many business trips overseas help me see Japan more clearly. ...
Economic Psychology Trivia: The Internet Narrows Your View【The bounds of human imagination】 Do you think you can create an imaginary creature which is completely different from existing ones in this world? A unicorn looks like a subspecies of horse; a dragon is just a big lizard with wings. Y...
Marketing Tips: More People Are Willing to Pay for ESG【Differentiation doesn't work any more】 Differentiation in value is no longer a determinant factor for survival in the current harsh market because people basically choose something not for its value but for its meaning. This is the po...
How to Design Furniture, Michael Schneider #2This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of subscription and sharing businesses. Michael Schneider: I assume that subsc...