January 2021– date –

【A shift to adulthood in perspective】 The political turmoil over the US presidential election seems to have settled down, but there still have been a lot of related news. In the aftermath of the election, I found a name that hasn’t bee...

【There is no fate but confirmation bias】 I sometimes hear people say "This is fate!" but in most cases, they just got it all wrong. According to my speculation, most of us feel a sense of destiny when we decide to buy something, especi...

【The sorrows of marketers】 Do you know how many advertisements are on your commuting route or on the webpages you browsed yesterday, for example? The world is full of advertisements, but people sometimes don’t even notice they exist th...

【Status quo bias】 Have you ever experienced the Japanese commuter rush in the morning? No? Lucky you. While living in Tokyo, I had endured the cruel treatment every morning for more than three years. On the platform of any station in J...

【What is b8ta?】 The epoch-making business was born in the Silicon Valley in 2015. It's b8ta, and finally arrived in Tokyo, Japan last year. Let me explain their business model in very short. The shop of b8ta is divided into some compar...

【Pet names for cars】 I wrote about a name last time. The article reminded me of another thing about a name. Most of the Japanese, American, and British cars have pet names, like TOYOTA PRIUS, CHEVROLET CORVETTE, Rolls-Royce Phantom, wh...

【No-name is real rock!】 I started playing the guitar when I was 15 years old. It was around when NIRVANA started dominating the music scene and destroying the existing values. People made a fuss, saying “Alternative Rock is not tainted...

【The scent of the Sun】 I was so surprised when learning that it is prohibited to hang the laundry outside in some places overseas. We, Japanese people really like to hang the laundry under the sun light. Japanese climate of high humidi...