July 2021– date –

【How to define non-essential things】 I went to the seaside to fish last week, passing by many electric signboards on the road saying “Let’s avoid non-essential outings!” I know fishing is definitely thought to be a non-essential activi...

【We are still dependent on wood】 The “wood shock” has still cast a big shadow over our industry. As many of you know, it’s one of the social problems caused by the COVID. As more people tend to work remotely at home, the demand of hous...

Did you know Haagen-Dazs was originated in the US? I thought it came from somewhere in North Europe, which, I assume, would be exactly what the brand founder intended. Let me tell you another example. In Japan, canned coffee is one of th...

【Once fabric was more luxurious than leather】 Once upon a time, when the nobility used to use a horse carriage, leather was used for the coachman seat outside; fabric for the passenger seat inside the coach. Time passed, in the modern ...

【Impossible to copy our products cheaply】 The structure of a chair consists of a backrest, seat, arm rests, and legs, just simple and easy to copy. As it’s so simple, every time launching a new product, we are concerned if there are an...

【Differences between Japanese and European castles】 I believe many of you have seen the above image. It’s the fortress of Carcassonne, one of UNESCO world heritage sites. According to what I learned on the Internet, it is now the secon...

【Kamakura samurais, strongest and bravest】 Samurai governed Japan for about 700 years, from 1185 to 1867. The age of samurai is divided into some periods. According to a popular theory, samurais in the first period (the Kamakura period...

【The COVID, the one-way time machine】 The COVID is sometimes called “a time machine.” Remote work is a good example. I think most of the companies at least in Japan just pretended to take a positive attitude but actually were not so se...

When working in Tokyo, I always left the office after dark and rushed back home. After getting back to Hokkaido, I’ve noticed the busy city made me forget to pay attention to the beauty around my life. Hokkaido has been covered with snow...

【Developing precise body control is not easy】 Move your right hand up and down while moving your left hand back and forth. You must be a genius of body control if you can do this smoothly and easily. To the guests of our factory tour, ...