2020– date –

Marketing in the age of commodity is no longer about the product; it's about the connection. Join me as I reveal the "wicked" motivations and the 3-step logic behind our blog—and why I'm choosing to take the scenic route to find the readers I truly want to connect with.

【The business world is a battlefield where wolves are killing each other?】 In the movie "Wolf of Wall Street," Jordan Belfort sounded off "I've been telling you guys not to take no for an answer, to keep pushing, to not hang up the pho...

【International Division of Labor】 In these past few years, I've come to see many conveyor-belt sushi restaurants in every place around the world. I don't know the price range of those restaurants overseas. In Japan, conveyor-belt sushi...

Can laziness save your company? Starting with the challenge of defining life (like the virus test), I pivot to the Worker Ant Theory, which suggests every team needs a 20% "lazy reserve" to build resilience. I analyze the potential fragility of our highly efficient Hokkaido factory and propose the bold solution: strategic resource allocation—starting with me leaving the office early.

Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun.

oyota says lifetime employment is dead, and AI is coming for our desks. In this brutal new era, is the "10,000-Hour Rule" a survival guide or a death sentence? From the "Koala's Paradox" to the surprising wisdom found on a furniture factory floor, discover why being a "Jack of all trades" might be the only way to keep your job—and why I’m reconsidering my daily naps.

Why is my childhood memory of fishing massive trout denied by my own father? I reject the boring brain science answer and propose my own theory: we glorify memories because we unconsciously know that every perfect moment is non-reproducible—a transient miracle resulting from accidental factors. This philosophical concept leads directly to our furniture: because no two pieces of wood are the same, every table is inherently non-reproducible, making it a unique partner destined to be glorified, just like your best memories.

The horror of the unheard story: Good stories disappear due to a lack of good listeners. I am fundamentally a bad listener. We analyze the profound listener's responsibility. Our craftspeople apply this intense skill to the voice of wood: The durability and beauty of our tables are proof they hear the voices others ignore.

【Funny Japanglish by the Prime Minister】 In 2000, the then Japanese Prime Minister wanted to make greetings in English at the first summit meeting with President Clinton. He tried to cram the following exchange of basic phrases: "How a...

If you think "the Earth is your home," you've clearly never dug a car out of a Hokkaido blizzard in Tokyo-style sneakers. Explore the deep, humble definition of home through the lens of Pico Iyer and a very cold business traveler.