August 2020– date –
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Over-Engineering Problems: Most of the Japanese Companies Go Too Far
【Using a chainsaw to cut butter】 The above words are a wise saying by Barry Commoner, an American biologist, to express the inefficiency of nuclear power generation. By the way, the topic of this article is not about energy policies; d... -
The Design Concept of Old Temples in Japan
Horyuji temple in Nara prefecture is the world's oldest wooden building. It has the history of more than 1,400 years. How do you think that happens in this earthquake country? As you can imagine, it's a very harsh environment especially for wooden buildings. The average lifetime of current residential buildings is about 30 years in Japan. -
“Made in Japan” Back with the Weaker Yen
The huge bubble burst in 1991, and the Japanese economy completely collapsed. The era after the bubble burst was once called "lost two decades" but now becomes "three decades". The long and severe domestic competitions force most of us to withdraw from the market. Remaining survivors are companies of real value where people continue to work diligently even at lower wages. Japanese products were thought to be "good but expensive" in the past but nowadays have changed to "good and cheap". There's no reason not to buy Japan (our products) now! -
The Negative Effects of the Internet: We Were Torn Apart
The range of information we access to gets narrower because we can't imagine information we've never known; nor search for such information even on the internet. Making matters worse, the internet only provides information related to our interest. -
Marketing Tips: More People Are Willing to Pay for ESG
【Differentiation doesn't work any more】 Differentiation in value is no longer a determinant factor for survival in the current harsh market because people basically choose something not for its value but for its meaning. This is the po... -
How to Design Furniture, Michael Schneider #2
This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of subscription and sharing businesses. Michael Schneider:Â I assume that subs...
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