December 2020– date –
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Marketing Tips
The Best Type of Content for Marketing Goals
【We're competing for people's time online】 What's the difference between Black Friday and Cyber Monday? As I checked them on Wikipedia, the former words came into use in 70's; the latter was just born in 2005. I feel both are fast spre... -
Marketing Tips
What Is the Key to Survival in Business
【The business world is a battlefield where wolves are killing each other?】 In the movie "Wolf of Wall Street," Jordan Belfort sounded off "I've been telling you guys not to take no for an answer, to keep pushing, to not hang up the pho... -
Marketing Tips
He Is Rich That Has Few Wants
【International Division of Labor】 In these past few years, I've come to see many conveyor-belt sushi restaurants in every place around the world. I don't know the price range of those restaurants overseas. In Japan, conveyor-belt sushi... -
Marketing Tips
Worker Ant Theory: No Such Thing as Useless Workforce
The worker ant theory has become known by many people recently, but do you know why 20% of ants or people become lazy? It's for making swarms or groups resilient. Lazy ants or people are not useless but important reserved power in an emergency. -
Marketing Tips
What Is More Important Than Efficiency in the Marketing
Let's enjoy doing something inefficiently. What we will see after seeking efficiency is the world where humans are not necessary. The direct marketing is not good in efficiency and takes longer before bearing fruits, but it more than makes up for such disadvantages. We can communicate closely with customers, and it must be fun. -
Marketing Tips
Which Is Better, a Generalist or Specialist?
Malcolm Gladwell has written we must spend at least 10,000 hours to become a true master of any skill. It seems almost impossible for a generalist to aim for a specialist from today. Can we (generalists) escape this certain death? -
Marketing Tips
Why Memories Are Always More Beautiful Than Reality
Do you know how our memories are glorified? That is very simple: we make minor changes every time recalling memories. We recall good memories more frequently because feeling good. Consequently, good memories change more and better. That makes sense but is just boring, and so, let me share my own theory. -
Marketing Tips
Why Listening is More Important Than Talking
All the people have their own good stories, and it's listeners' responsibility to draw them out. What I'm scared of about this issue is we can never recognize our mistakes, though the responsibility is huge. If there're no good listeners, people just hold their tongue and carry good stories together to their graves.
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