2020– date –

The range of information we access to gets narrower because we can't imagine information we've never known; nor search for such information even on the internet. Making matters worse, the internet only provides information related to our interest.

【Differentiation doesn't work any more】 How to differentiate an item from other products in the market? Many marketers keep thinking all the time, but differentiation in value is no longer a determinant factor for survival in the curre...

【Design something to fascinate even people with less materialistic desires 】 This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of sub...

In Tokyo last year opened a unique restaurant. The name is “Restaurant of Mistaken Orders.” All the servers working there are people living with dementia, and they may or may not get your order right. Customers are supposed to accept mistaken orders, considering "This may be good, too." with a big heart.

People become less and less likely to buy things, but what we should not forget here is the fact that we can learn responsibility through owning things. In that sense, subscription and sharing business models may not be a perfect solution, though they are not a directly-opposed idea to possession.

【Good sales doesn't always mean good design?】 Let me continue to share the interview with our product development manager. "Products in good quality and design don't always sell well." These words aroused my interest in his opinion on ...

【Production in Ferrari and Toyota】 According to the government, we have experienced the longest economic expansion since after the WWII. There is no doubt that it seems like we ordinary people are left out of the economic boom. Surpris...

When traveling in Yufuin, Kyushu (sorry, it's not about Hokkaido), last summer, I randomly walked into this famous Shiba Inu Café, which was the one I always wanted to visit. The reason why I like shooting animals more than people is be...

【What makes your job worthwhile?】 Are you interested in our product development stories? I actually am! Due to specialization at work, I don't know much about how our products have been developed. Under the veil of work, I asked many q...

【The price of our special chair looks reasonable?】 What do you think it is in the above image? I know it doesn't look like that, but it is a lounge chair. The chair can flexibly change its shape by moving each curved wooden strip consi...