March 2021– date –
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Marketing Tips
The Past Era of Craftsmanship: How Godzilla Was Created (Nissan GT-R)
【Although this may be just nostalgia for monster cars】 Nissan GT-R (R32) and Mercedes Benz 500E. These monster cars were born in around the same time (around 1990). When I was a teenager, my friend’s father owned them both, and they so... -
Marketing Tips
How to Build Pyramids: The Revelation of the Pyramids
【The pyramid construction is a public project to create employment】 It only took 20 years to make the pyramid of King Khufu by using many slaves. Is there anyone who still believes all this? Some decades ago, the Japanese biggest const... -
Japanese Culture and Traditions
Japanese Culture and Traditions: Japanese Summer Festivals
【What we lost by the COVID】 Last year (2020), the COVID prevented the Tokyo Olympic Games from being held. There was one more thing it took away from us: summer festivals. The number of Japanese summer festivals is said to be more than... -
Japanese Culture and Traditions
Japanese Culture and Traditions: Typical Japanese Office Environment Has Changed
An office environment well reflects a social structure. A typical Japanese office environment is hierarchical and cooperative (less privacy), which is completely different from the environment provided by remote work. Let's see how it has been changed in Japan in the post-Corona era. -
Marketing Tips
Japanese Craftsmanship: Chairs Upholstered with Japan Blue Jeans (Okayama Denim)
【Japanese natural indigo】 Indigo is a dye extracted from a plant. As Jeans may be a synonym for indigo, it was once used to dye fabric all over the world, not only in Japan. You may think most of the jeans are still dyed in indigo blue... -
Japanese Culture and Traditions
Japan Earthquake and Tsunami of 2011: Be Idealists to Make Reality Close to Ideal
【The Great Tohoku Eearthquake was like the end of the world】 At the moment, I was in the building of the Ministry of Finance in the middle of Tokyo and thought I was going to die, staring out a window. Street lamp posts widely swang li... -
Marketing Tips
Marketing Tips: Which Is More Important, Speed or Quality?
【Speed and quality are not trade-off】 Leap before you look. Haste makes waste. These are famous ancient proverbs, meaning opposite to each other. It seems a speed-vs-quality issue has been long bothering us human beings. Speed, however... -
Marketing Tips
How to Run Small Businesses in Japan: Kaizen in Japanese Companies
They always bring up a gap in wages between large companies and SME in order to claim the low productivity of SME, but I think the cause and effect are reversed in their argument. Large companies in a better position in competition pay more salaries to their employees. Their better salaries make them look better in productivity. I’ve worked for large companies before and found SME are more desperate to increase productivity because it’s a more serious life-or-death issue for SME. -
Japanese Culture and Traditions
Japanese Culture and Traditions: How Japanese Chopstics Are Unique and Different
【Japanese chopsticks are unique】 One of the difficulties I have to face when going abroad is table manners. Among other things, it’s difficult for me to eat without chopsticks. How can you eat a lettuce salad only with a fork? I’m alwa...
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