2021– date –
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Marketing Tips
The Apollo 13 Paradox: Why Productivity is a Trap for the Soul
Society is obsessed with productivity, but I believe we’ve lost the plot. Join me as I discuss the "Lieutenant Dan" effect in Apollo 13, the myths surrounding Japan’s labor efficiency, and why the real value of our factory’s Kaizen activities isn't the time saved, but the human souls discovered in the process. -
Marketing Tips
How to Make Waiting Times into Fun and Enjoyable Moments
Do you know a photo-sharing app called Dispo? Humans basically dislike being kept waiting, but even such primitive human nature may be changing among the new generation people somehow. -
Marketing Tips
Is Written Communication Dead? What You Need to Know
【Did you read or watch Harry Potter?】 About 15% of Junior high school students can read sentences but not understand their meaning. The news created a sensation in Japan some years ago. That may or may not be true, but I think that wou... -
Japan Travel in the Know
The Art of Strategic Laziness: How to Survive a Japanese Onsen
In an onsen, everyone is equal because everyone is naked. Explore the fascinating history of how Japanese hot springs served as a sanctuary from social status and the "curse" of productivity. From Samurai "resetting" their souls to the art of the Yukata waddle, discover the ultimate way to spoil yourself. -
Japan Travel in the Know
The 22-Year Paradox: Why Kyoto’s Ancient Woodwork Still Stands After 1400 Years
Why is Kyoto so popular? It’s the ancient capital and the destination for nearly every Japanese school trip (a beautiful, chaotic spring ritual). But here’s the paradox: Japan’s legal durable life for wooden buildings is only 22 years. This is absurd, considering Hōryū-ji Temple was built 1,400 years ago! The secret lies in ancient wisdom: using nail-less flexibility to withstand earthquakes. This same principle—accommodating wood’s expansion and contraction—is incorporated into our IPPONGI table, making it a piece of history you can use daily. -
Marketing Tips
The Perfectly Imperfect Ball Pit: Turning Furniture Waste into Eco-Friendly Fun
The ball pit is a classic Japanese childhood memory, especially from the old rooftop department store playgrounds. We created an elevated version using high-quality hardwood waste from our furniture production. Here is the delightful irony: The balls are imperfectly round to cut costs, but this inefficiency created an unexpected secondary effect—the irregular shapes grant the pit significantly higher fluidity, resulting in a superior play experience. While we aim for 100% wood utilization (joining pieces longer than 150 mm), the smallest offcuts remain a challenge. We seek ambitious consumers who see a sophisticated future for our beautiful, durable wooden balls after the kids "leave the nest." -
Marketing Tips
The Originality Paradox: Why Copying the Greats is the Only Way to Be Unique
My younger self thought wanting to be "unique" was a cliché. My boss taught me better. Join me as I explore why the greatest innovations—from Mozart’s melodies to ChatGPT—are actually "remixes" of existing ideas, why our brains are biologically wired to miss the obvious, and how CondeHouse uses a 1,500-year-old Japanese skill set to redefine modern furniture. -
Marketing Tips
The Paradox of Ugly Sneakers: Are We Overthinking Design?
My wife thinks I have too many feet, and the world thinks "ugly" is the new "cool." Join me as I explore the bizarre rise of Dad Sneakers, the limits of the 'Ohtani Effect,' and why your next piece of furniture needs a mission, not just a pretty face. -
Marketing Tips
The Decapitation of the Machine: Why Everything is Losing its Soul (Except for One Thing)
Whenever history grinds to a halt, "revolutionaries" emerge to decapitate the status quo. But in our race for efficiency, are we losing the "soul" of the objects around us? From the silence of electric engines to the sanctuary of Hokkaido timber, we analyze the enduring essence of the chair. -
Japanese Culture and Traditions
The Japanese Floor Trap: Why We Can’t Quit the Carpet (And Why Your Sofa is a Decorative Prop)
A deep, often humorous analysis of Japan's "floor life" culture. We examine the architectural wisdom of tatami, the ritual of removing shoes, and the political reasons why the most comfortable sofa still can't beat the floor. As a furniture maker, I discuss this cultural paradox and introduce the design philosophy behind our MOLA sofa—a personal hideout designed for true, unrestricted relaxation.
