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Marketing Tips
What Are the Basic Human Values? We’re Useless If Productivity Is Most Important
【The days of Kaizen activities are like the highlight of Apollo 13】 The spaceship was about to penetrate the atmosphere in the shortage of electric power. The crews and the ground staff of NASA knew enough about it. While running out o... -
Marketing Tips
How to Make Waiting Fun and Enjoyable
Do you know a photo-sharing app called Dispo? Humans basically dislike being kept waiting, but even such primitive human nature may be changing among the new generation people somehow. -
Marketing Tips
Is Written Communication Dead? What You Need to Know
【Did you read or watch Harry Potter?】 About 15% of Junior high school students can read sentences but not understand their meaning. The news created a sensation in Japan some years ago. That may or may not be true, but I think that wou... -
Japan Travel in the Know
Simple Rules for Enjoying Your First Japanese Onsen
Let me tell you the first rule of Hot-spring club: Bathe three times at least. Averagely, we Japanese people bathe three times for a stay of one night: Soon after check-in, before going to bed, and soon after getting up next morning. Accordingly, we can enjoy a sunset, night sky, and sunrise in an open-air bath. -
Japan Travel in the Know
Why Is Kyoto a Popular Destination in Japan?
Kyoto is the ancient capital of Japan and so good to touch the core essence of Japanese culture and tradition, while it may be the place to remember the memory of their school trips for many Japanese people. I guess this is why Kyoto is popular and always packed with many visitors from home and abroad. -
Marketing Tips
Wooden Ball Pit: The Use of Wood Waste for Eco-friendly Production
A wooden ball pit is quite common in Japan, but our product is unique and different from others. The wooden balls are made of high-quality hardwood (wood waste produced in making our furniture), and their shape is round but deformed. The balls are more beautiful (shiny) and durable than those made of ordinary softwood. -
Marketing Tips
What Is Originality? Don’t Try to Be Unique If You Want to Be Unique
【Originality is a characteristic only of a genius】 A student in the art class challenged his teacher, saying "it's meaningless to learn art. Art is something to feel, and our originality may be stunted by learning. " The teacher answer... -
Marketing Tips
Why Dad Sneakers Are Back?
【To want to be unique is a desire we can't resist】 The world's top three makers of sports footwear are Nike, Adidas, and do you know what comes next? It's Puma, though I thought it was New Balance. I like sneakers and buy at least one ... -
Marketing Tips
How to Communicate the Essence of a Product
【EV will drastically change car design】 The deadly battles of rebellions against authorities have just begun everywhere in the world. It's about the battles over EV market share. The famous ones of the rebellions are Google, Apple, and... -
Japanese Culture and Traditions
Why Japanese People Sit on the Floor Not on a Chair?
Why Japanese people sit on the floor not on a chair or a sofa? It's for making full use of a limited space in a house smaller than the global standard. Even if you live in a huge house, it's not that bad to stay on the floor for more relax. Let me share one of the Japanese wisdoms of life.