2021– date –
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The Discontinuation of Morgan 4/4: Was It the Right Decision?
【Free-will decisions and market principles】 Are you always confident of your free-will decisions? MISTRA (Minnesota Study of Twins Reared Apart, 1990) has proved our ways of thinking and behaving are NOT genetically affected. The surro... -
September in Sapporo
Sapporo in September, completely different from the main land of Japan where people still suffer from lingering summer heat. The capital city of Hokkaido has a population of two million, but has such a big natural park in the center of t... -
Can you hear the voice of insects? We Still Use the Art of Ninja in Japan.
A Japanese professor visited Cuba for a medical conference. When someone threw a presentation, he couldn't focus because the sound of insects was too loud. In the meanwhile, he got interested and asked a man sitting next to him about the insects. Surprisingly, the man answered he didn't hear anything. -
Do You Know Why Expensive Goods Look Expensive?
【Are we just tricked by price tags?】 Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? I sometimes even suspect makers intentionally make low-pri... -
The Logo Simplification Trend is the Manifesto of Eco-friendliness
【The simpler the better?】 Did you know that many brands changed their logos lately? Such as BMW, VW, and Nissan in the automotive industry, for example. It is the mainstream to make it simpler. Speaking of simplification, the most famo... -
We Have No Special Reason to Like Something
【Do we need reasons?】 Do you think you always have a rational reason or clear preference when choosing your actions? I'm in charge of sales, and so, always expected to explain the reasons why we recommend our furniture. In the explanat... -
Economic Psychology: Small Psychological Factors Will Make a Big Impact in Business
【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What do you say if asked to analyze a case of a restaurant doing great in the place where ma... -
Psychological Mystery in Daily Life: Why Mirrors Reverse Left and Right
【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem... -
Business Tips: What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money. -
Remember We Are Dwarfs Standing on the Shoulders of Giants
【Things going down to posterity】 Hokkaido, this northernmost island of Japan, is getting deserted. In rural areas (Hokkaido itself can be said a rural area in Japan, though), you can see abandoned and collapsing houses everywhere. Hous...