2021– date –
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The Morgan 4/4 Elegy: Is Your Free Will Just a Myth?
Morgan 4/4 survived for 80 years only to be killed by a spreadsheet. Join me as I deconstruct the "irrational" beauty of the wooden car frame, argue against the myth of free will in neoliberalism, and explain why the survival of the Morgan is a mirror for the future of the wooden furniture industry. -
September in Sapporo
Sapporo in September, completely different from the main land of Japan where people still suffer from lingering summer heat. The capital city of Hokkaido has a population of two million, but has such a big natural park in the center of t... -
The Sound of Silence: Do You Have the “Ninja Ears” of the Japanese?
My sister thinks my personality is "Tofu," but my brain thinks insect noises are a language. Join me as I explore the bizarre world of Japanese onomatopoeia—where we can talk only in "fluffy" sounds—and discover the "Ninja Ears" that allow our craftsmen to hear the silent voices of Hokkaido trees. -
What Makes Expensive Goods Look Expensive?
【Are we just tricked by price tags?】 Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? I sometimes even suspect makers intentionally make low-pri... -
The Power of Less: Why Brands Pick Simple Logos
【The simpler the better?】 Did you know that many brands changed their logos lately? A good example is ones in the automovie industry, such as BMW, VW, and Nissan. It seems to be the mainstream to make it simpler. Speaking of logo simpl... -
Myths About Our Likes and Dislikes
【Do we need reasons?】 Do you think you always have a rational reason or clear preference when choosing your actions? I'm in charge of sales, and so, always expected to explain the reasons why we recommend our furniture. In the explanat... -
What Will Make a Big Impact in Business
【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What would you say if asked to analyze a case of a restaurant doing great in the place where... -
Why Mirrors Reverse Left and Right
【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem... -
What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money. -
Remember We Are Dwarfs Standing on the Shoulders of Giants
【Things going down to posterity】 Hokkaido, this northernmost island of Japan, is getting deserted. In rural areas (Hokkaido itself can be said a rural area in Japan, though), you can see abandoned and collapsing houses everywhere. Hous...