Conde House Japan– Author –
Conde House is a furniture manufacturer hailing
from the North of Japan and specializing in pieces
handcrafted from wood. Since 1968, Conde House
has completed many projects not just in Japan but
also across the globe, ranging from interior design
planning to construction. We design furniture that
can be used in, including but not limited to, homes,
offices, shops, hotels, medical and public facilities.
-
Marketing Tips
The Zebra in the Machine: Why AI Still Can’t “Touch” Furniture
I once felt a desperate joy when I learned AI couldn't recognize a zebra—it felt like a win for humanity. Join me as I explore the "Symbol Grounding Problem," how 3D data revolutionized our factory in Asahikawa, and why even the smartest AI still hits a wall when it encounters the 0.1mm reality of living wood. -
Marketing Tips
The “Welcome Back” Miracle: Why We Love Unprofitable Business
A sofa is a record of a family’s history. From the worn-out cushions of a "BOLS" sofa to the "unprofitable" reality of manual restoration, discover why we choose to preserve scars—and why building "passionate supporters" who span generations is our secret to long-term success. -
Hokkaido Shreds
Yoshinori Coffee Shop
Summer time in Higashikawa Town. Dark-roasted coffee and Japanese soft-cream from Yoshinori (ヨシノリコーヒー) coffee shop. No, this is not a barn, this is actually the coffee shop. Not a big fan of dark-roasted coffee, but this ... -
Marketing Tips
The Good and Evil of the Internet We Should Know
【Google search results vary depending on the person】 Did you know that your Google search results were different from mine even if we use the same search words? You may still believe there are some big general trends in the world, and ... -
Marketing Tips
How to Make a Wooden Chair #3
【A group of challenge addicts】 "Wow, this should be difficult." This was the impression our product development team got when they first saw the sketches of the chair. At the same time, the stunningly beautiful design intrigued them. S... -
Marketing Tips
The Wings of Survival: How a Financial Crisis Created Our Masterpiece
In 2008, the world was falling apart. At CondeHouse, we decided to fight back by creating the impossible. Explore the technical "miracles" of the WING Lux chair—from seamless joints to the "pulse of life" found in its curves—and discover how a financial crisis pushed us to our greatest heights. -
Marketing Tips
How to Make a Wooden Chair #1
【The long-selling chair was born unexpectedly】 This is a story about one of our long-selling chairs, of which name is "Golfer." You will find it in the line from the rear leg to the backrest. The back part of the chair frame looks like... -
Marketing Tips
The 0.8 Second Verdict: Why Sports Cars are Beautiful, and How Your Brain Decides
What is beauty? I confess that my youthful belief that sports cars represented the ultimate functional beauty was too simple. I abandoned the complex prose of Kant for a striking scientific fact: "Beauty is judged in 0.8 seconds in the brain." Neuro-aesthetics confirms that beauty is a neurological pleasure response. This leads to the key criteria: Symmetry and Curvature. I conclude by asserting that our furniture, built on these curved lines, is now scientifically, not just functionally, beautiful.
