Conde House Japan– Author –
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The Japanese Floor Trap: Why We Can’t Quit the Carpet (And Why Your Sofa is a Decorative Prop)
A deep, often humorous analysis of Japan's "floor life" culture. We examine the architectural wisdom of tatami, the ritual of removing shoes, and the political reasons why the most comfortable sofa still can't beat the floor. As a furniture maker, I discuss this cultural paradox and introduce the design philosophy behind our MOLA sofa—a personal hideout designed for true, unrestricted relaxation. -
What We Should Consider Before We Make a Company Mission
【The reason why I don't use food delivery service】 Uber Eats, Wolt, Foodpanda, etc. Food delivery businesses appear to be prosperous everywhere in the world. In addition, many restaurants have started to-go service, and accordingly, ma... -
Common Misconceptions About Logging for Wooden Furniture
【More choices make us less happy】 I can always make prompt decisions. This is one of the few things I'm proud of in my abilities. The trick is always trying to narrow down choices. Some people (who love fashion, for example) may say "W... -
The Bear Invasion: Why “Leaving Nature Alone” is a Deadly Mistake
Last year, a bear in Hokkaido didn't just attack—it hunted. Join me as I explore the disturbing shift in bear behavior, the collapse of Japan’s "buffer zones," and why the act of making furniture is a vital defense against the deadly consequences of leaving nature alone. -
Customers Don’t Even Know What They Really Want
【We don't know what we really want】 A lot of times, people don't know what they want until you show it to them. This is what Steve Jobs said. As the old saying goes, people don't know themselves as well as they know others. Sometimes, ... -
Good vs. Bad Products: What’s the Difference?
【Talent or hard work】 Do you believe in talent or hard work? This is the topic that has been debated since the beginning of history. I know I'm a little exaggerating, though. Making the topic even more complicated, some people say "Har... -
Fun Facts About Hokkaido’s Trick-or-Treating and Chocolates
【Trick-or-treating in Hokkaido】 Did you know that the history of trick-or-treating at Halloween in North America was not so long? It started about in 1930, while Halloween itself has a long history of more than 2000 years. As you may k... -
What the Japanese Governement Did Wrong in the COVID
【What are things other than basics of life?】 One of the biggest reasons why I was back to my hometown is a summer music festival held in Hokkaido. Nevertheless, this summer is ending without the fest due to the COVID, the same as last ... -
The Cleopatra Paradox: Is “Average” Just a Beautiful Fantasy?
AI says "average" is beautiful, but as a man with F-22-level stealth when it comes to standing out, I beg to differ. Join me as I explore the mystery of Cleopatra’s face, the myth of the average pilot, and why the most ordinary-looking chair in the world, the KAMUY, is actually a mathematical fantasy made real. -
The Sapporo Paradox: Why Japan’s Most Popular Region is its Toughest Market
Hokkaido has been Japan's favorite destination for 15 years, but for brands, it's a gauntlet. Explore the unique "Dosanko" psychology—a blend of pioneering spirit and rebellion that rejects Tokyo trends in favor of true innovation. Learn why surviving in Sapporo is the ultimate seal of quality.