Conde House Japan– Author –
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The Power of Less: Why Brands Pick Simple Logos
【The simpler the better?】 Did you know that many brands changed their logos lately? A good example is ones in the automovie industry, such as BMW, VW, and Nissan. It seems to be the mainstream to make it simpler. Speaking of logo simpl... -
Myths About Our Likes and Dislikes
【Do we need reasons?】 Do you think you always have a rational reason or clear preference when choosing your actions? I'm in charge of sales, and so, always expected to explain the reasons why we recommend our furniture. In the explanat... -
What Will Make a Big Impact in Business
【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What would you say if asked to analyze a case of a restaurant doing great in the place where... -
Why Mirrors Reverse Left and Right
【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem... -
What Is Work? Do We Still Have to Work?
Most of us simply believe our work contributes to society or someone else, and also that that’s the reason why money is paid for work. In fact, we may have just wasted time in the name of work for things no one wants, and may no longer work for money. -
Remember We Are Dwarfs Standing on the Shoulders of Giants
【Things going down to posterity】 Hokkaido, this northernmost island of Japan, is getting deserted. In rural areas (Hokkaido itself can be said a rural area in Japan, though), you can see abandoned and collapsing houses everywhere. Hous... -
How Much Do You Really Know About Our Smelling Sense?
【Degeneration of smelling ability】 One day at a restaurant with my wife, I was finishing off lunch with crème brûlée, a kind of custard pudding. Hokkaido is the biggest milk production area in Japan, and best in the quality of dairy pr... -
The Characteristics of People in Hokkaido, the Last Frontier of Japan
The most popular sport in Japan is still baseball. Every summer, the Japan national high school baseball championship takes place by the teams going through the elimination tournaments held in all the 47 prefectures. Hokkaido representative teams were always weak and lost in the first round of the championship in most cases. -
Can Little Lies Be Good for Us?
【A world without lies】 How many lies did you tell yesterday? It is said that we lie more than 200 times a day, no worries. "The innovation of lying" is the title of a comedy movie, not new but more than 10 years ago. The movie really w... -
How Realistic Robots Can Make Us Feel Uncomfortable
【Zombies VS Aliens】 As believing I'm not the only one, I feel scared of zombie movies but not of Aliens, Predators, etc. Indeed, all those movies are same in terms that many people are eaten or just killed, though. I had always wondere...