Japanese Culture and Traditions– category –

Why do people in one of the coldest places on Earth eat the most ice cream in winter? Explore the fascinating world of Hokkaido's sub-zero life, where airtight architecture and T-shirt-warm indoors turn a harsh winter into a cozy sanctuary.

Japan ranked second worst in the World Giving Index. We avoid debate, preferring to read between the lines. We argue that charity is fundamentally for self-satisfaction—and that’s fine! Let’s take the red pill, get out of capitalism, and do something irrationally kind. It’s the purest form of non-monetary profit.

Tomamu was a ruin left by Japan's Bubble Economy. We uncover the Unkai Paradox: its resurrection came not from a CEO, but a humble lift mechanic's observation. We analyze the success of the 'Unkai Terrace'—a tourism product based on luck and a 3-hour window—and how we captured that cloud-like comfort in our Mola sofa. Why drive nine hours for a chance at a cloud when you can guarantee a perfect simulation at home?

Why do people object to windmills? They say "natural landscapes are spoiled by artificial human structures." But I suspect this reflects human arrogance. I find validation in the words of sci-fi writer Stanisław Herman Lem: he argued that we see an anthill as "natural" but our houses as "artificial" because we believe we are beyond nature. If we accept that we are merely one part of nature, then a human structure is no more "artificial" than a structure built by a beaver. This perspective is liberating. Maybe we should stop seeing "artificial blight" where there is just a very tall anthill, built by nature's cleverest species.

The Universal Horror: The top co-occurrence word for "own voice" in a Japanese search is "ugly." We explore the Vocaloid Paradox: why Japan embraced Miku Hatsune’s synthetic voice, actively demanding a sound that is obviously artificial. This aesthetic of artificiality shows that human psychology is far more complex than the simple science of the 3000 Hz frequency. We have a plan to collaborate with her.

Why did our ancestors risk death to eat blowfish? I argue that the answer is not taste, but our insatiable human curiosity. I demonstrate this uncontrollable urge by sharing a behavioral science experiment where students voluntarily chose to receive an electric shock—repeatedly—just to satisfy their curiosity. This inherent human nature leads to our new product: Hokkaido Smoked Coffee, where beans are smoked using the wood chips from our furniture. Don't pretend you aren't curious; you can't help yourself. Risk a small shock of flavor!

You love the aesthetic of the Japanese seifuku from Sailor Moon. But what is the reality? Youth is a disease from which, I hope, I have recovered. We explore the Uniform Paradox: Japanese teenagers rebel against school rules but never the uniform itself—a profound ambivalence that defines our culture.

Why does planting a tree feel so profoundly positive? You cannot plant a tree without a radical, almost arrogant degree of hope for a future you will not see. For us, this means taking a 100-Year Bet: planting oak trees today that the children who join us will likely never see turned into furniture. This is the profound irony of investing in a raw material only for an entirely unseen future generation.

What is the meaning of work? I begin by contemplating the Howard Hughes Dilemma—the tragic loneliness of a titan who isolated himself from his work. This contrasts sharply with the Stylish Paradox of Tokyo's furniture makers: beautiful, showcase offices paired with full remote work. I ask why workers commute two hours a day to the office, concluding that the underlying drive is a profound mystery of human connection. Our upcoming office renovation is a trial to prove that the opposite of Howard Hughes is a good chair and a friendly colleague.

The cult of ice: Over 100 people gathered in punishing cold before dawn to see the Jewelry Ice. We explore the power of a name: worthless river ice was renamed 'Jewelry Ice' and became a global phenomenon. Money is a form of appreciation for perceived value. We must find the 'Jewelry Wood' moment for our furniture.