Marketing Tips– category –

【A disposable worker】 Today, by writing this article, I try to make a stir in the philosophy of productivity improvement. I know it's very very tiny one, though. When I decided to resign from Japan Air Self-Defense Force (JASDAF), the ...

【Sapiens: A Brief History of Humankind by Yuval Noah Harari】 I assume many of you have already read the book, "Sapiens: A Brief History of Humankind" by Yuval Noah Harari. It's full of intellectual excitement. Truth is always stranger ...

【Investing is more profitable than working according to Thomas Piketty】 Life is hard. No matter how hard we work, we will never be rich, and the gap between rich and poor is widening. This is not my personal feeling but a truth proved ...

【Most of your actions are not done by your free will】 How many times did you reach for a cup/glass to drink something today? Can you believe that you did it not by your free will but by a biological reaction? It is a well-known fact th...

【All good lies are mixed with some truths】 The new Prime Minister took office in Japan last month (September, 2020). He was the most unpopular candidate early this year, but now boasts a high approval rate of more than 70%. I think thi...

【The definition of time】 People in the luxury furniture industry seem to like the words "timeless design," right? Yes, our company also uses them for our products very often. To tell the truth, they sound a bit confusing to me because ...

【Furniture making is an endangered business in Japan】 Last month, the Ministry of the Environment announced that a butterfly species (shown in the above image) endemic to Japan might have been extinct. The butterflies inhabited only in...

【The world becomes more economically rational】 Adam Smith is one of the the 18th century's leading philosophers and also economists. He said that the market might appear chaotic but was actually guided by an invisible hand. People act ...

The huge bubble burst in 1991, and the Japanese economy completely collapsed. The era after the bubble burst was once called "lost two decades" but now becomes "three decades". The long and severe domestic competitions force most of us to withdraw from the market. Remaining survivors are companies of real value where people continue to work diligently even at lower wages. Japanese products were thought to be "good but expensive" in the past but nowadays have changed to "good and cheap". There's no reason not to buy Japan (our products) now!

The range of information we access to gets narrower because we can't imagine information we've never known; nor search for such information even on the internet. Making matters worse, the internet only provides information related to our interest.