Marketing Tips– category –

  This time, Michael talks about how product designs would change according to the changes in the market, especially about changes due to the recent rise of subscription and sharing businesses. Michael Schneider: I assume that subsc...

In Tokyo last year opened a unique restaurant. The name is “Restaurant of Mistaken Orders.” All the servers working there are people living with dementia, and they may or may not get your order right. Customers are supposed to accept mistaken orders, considering "This may be good, too." with a big heart.

【】 Many social scientists say we humans will, for coming 100 years, experience the same amount of change as what we had got through over the last 2000 years. It’s not only about technological advancement but also about our mentality. P...

【Interview wit a product development manager】 Let me continue to share the interview with our product development manager. “Products in good quality and design don’t always sell well.” These words aroused my interest in his opinion on ...

【Production in Ferrari and Toyota】 According to the government, we have experienced the longest economic expansion since after the WWII. Although it seems like we ordinary people are left out of the economic boom. Surprisingly enough, ...

  【Interview with a product development manager】 Are you interested in our product development stories? I actually am! Due to specialization at work, I don’t know much about how our products have been developed. Under the veil of ...

【What is a reasonable price?】 I know it doesn't look like that, but this object in the above image is a lounge chair. The chair can flexibly change its shape by moving each curved board consisting of the outer frame. For your informati...

【Tense chemistry made in the process】 No matter how many times they have gone through the same process, the product development team gets tense when presenting the first prototype of a new design to designers and receiving their initia...

【The identity of hydra】 Do you know creatures called hydra? Even if being cut in pieces (three, for example), they completely re-produces the three fragments to become three organisms, three hydras. If we acquire the super ability, we ...

  【Collaboration with Riki Watanabe】 The above is the full-scale drawing of the RIKI WINDSOR collection. The development started in 1981 as the first collaboration project with a late renowned Japanese product designer, Riki Watan...