Marketing Tips– category –
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Marketing Tips
The Background of Product Development: Products Made by Homo Sapiens
【Sapiens: A Brief History of Humankind by Yuval Noah Harari】 I assume many of you have already read the book, “Sapiens: A Brief History of Humankind” by Yuval Noah Harari. It's full of intellectual excitement. Truth is always stranger ... -
Marketing Tips
What Do You Work for? Money Is Not Worth Our Limited Time!
【Investing is more profitable than working according to Thomas Piketty】 Life is hard. No matter how hard we work, we will never be rich, and the gap between rich and poor is widening. This is not my personal feeling but a truth proved ... -
Marketing Tips
The Reality of Japanese Companies: We Are Always under Peer Pressure
【Most of your actions are not done by your free will】 How many times did you reach for a cup/glass to drink something today? Can you believe that you did it not by your free will but by a biological reaction? It is a well-known fact th... -
Marketing Tips
Marketing Tips: Red Pill or Blue Pill? This Is Your Last Chance
【All good lies are mixed with some truths】 The new Prime Minister took office in Japan last month (September, 2020). He was the most unpopular candidate early this year, but now boasts a high approval rate of more than 70%. I think thi... -
Marketing Tips
Philosophy Trivia: What Is Timeless Design? What Is Time?
【The definition of time】 People in the luxury furniture industry seem to like the words “timeless design,” right? Yes, our company also uses them for our products very often. To tell the truth, they sound a bit confusing to me because ... -
Marketing Tips
What Is Real Wealth? Market Principles Are Always Right?
【Furniture making is an endangered business in Japan】 Last month, the Ministry of the Environment announced that a butterfly species (shown in the above image) endemic to Japan might have been extinct. The butterflies inhabited only in... -
Marketing Tips
Marketing Trivia: Resist the Destiny under the Control of the Invisible Hand
【The world becomes more economically rational】 Adam Smith is one of the the 18th century's leading philosophers and also economists. He said that the market might appear chaotic but was actually guided by an invisible hand. People act ... -
Marketing Tips
Marketing Tips: “Made in Japan” Back with the Weaker Yen
【The 30-year long deflation in Japan】 Last year, I went to Germany, China, US, India, Thailand, Vietnam, the Philippines, Australia, New Zealand, Singapore, and Taiwan. Such many business trips overseas help me see Japan more clearly. ... -
Marketing Tips
Economic Psychology Trivia: The Internet Narrows Your View
【The bounds of human imagination】 Do you think you can create an imaginary creature which is completely different from existing ones in this world? A unicorn looks like a subspecies of horse; a dragon is just a big lizard with wings. Y... -
Marketing Tips
Marketing Tips: More People Are Willing to Pay for ESG
【Differentiation doesn't work any more】 Differentiation in value is no longer a determinant factor for survival in the current harsh market because people basically choose something not for its value but for its meaning. This is the po...