Marketing Tips– category –

The brand tag of Maison Margiela is just tacked only in the four corners of the tag, so that customers can remove it easily after purchase. The four tacking stitches can be seen from the outside. Ironically, most of the Japanese customers seem to leave the tag, and accordingly Maison Margiela is sometimes called "the four-point tag" in Japan.

Our life is already sufficiently efficient. Effectiveness or efficiency is no longer an important factor for our purchasing behaviors. Dyson had re-defined vacuum cleaners. We clean up not only for a clean and tidy life but also for catharsis we feel by seeing an action and effect.

Do you like video games? Me? I have no interest at all. When I was a kid, almost all the classmates had Nintendo Entertainment System, but I didn't. No matter how hard I wished for it, my parents didn't give the nod. Alternatively, I sometimes went to my friends' houses to play video games, but it was not so fun because the friends were much better. When I was a college student, Biohazard was released. I bought PlayStation myself to play it. The time came when my dream came true, but probably it was too late. I didn't get into it.

Japan has more than 6000 high schools, about 4000 of which have a baseball team. Every summer, there's a championship to decide the best team in Japan. Many people get excited, and fortunes are moved. On the other hand, people called a man with good sense raise voices against the trend, like "Don't prey on the innocent effort of high school kids." To be honest, I doubt if high school kids are such innocent, though.

If you watched the movie "I Am Legend," I believe you've imagined "What would I do if I were Will Smith?" In fact, I did many times and was shocked every time to find the simple fact that I can't live long by myself. Mind you, I literally mean it and am not talking about a mental or philosophical issue.

【Top Gun: Maverick】 Maverick is back! Who can wait for the movie to start? I have yet to watch it, though. "Top Gun" was released in 1986. It was when I was only eight years old, and so, I think I watched it on video after the release ...

【A Dog of Flanders is too early for kids】 Have you ever read "A Dog of Flanders?" I don't know why that is, but the story is very popular in Japan. It was even made into an animated TV show. Probably, more than 90% of Japanese kids kne...

【It's safe but boring just to praise classic things】 Do you like antiques or vintage stuff? There are many classic cars that I like, but I don't like motor journalists or car critics who excessively praise classic cars. That's because ...

【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too...

【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ...