Marketing Tips– category –

Why are humans driven to advertise brand names? I explore the human ego through three cases: the "kindergarten effect" of logo prints, the authenticity trap of the New Era sticker, and the brilliant irony of Maison Margiela’s four white stitches. The conclusion? We can never escape the desire for approval—only change the subtle way we show it off.

Is the Dyson vacuum worth it? I argue that its value is not in superior functionality—it's surprisingly high-maintenance and messy—but in its entertainment factor. The transparent dust case provides catharsis by letting us directly witness the result of cleaning. More importantly, the gun-like trigger makes me feel like a hit man or a Ghostbuster. Dyson succeeded by redefining "cleaning" as an action for catharsis, not just efficiency. This challenges us at CondeHouse: Can we make a chair as fun and cathartic to sit in as the Dyson is to clean with?

Do you like video games? Me? I have no interest at all. When I was a kid, almost all the classmates had Nintendo Entertainment System, but I didn't. No matter how hard I wished for it, my parents didn't give the nod. Alternatively, I sometimes went to my friends' houses to play video games, but it was not so fun because the friends were much better. When I was a college student, Biohazard was released. I bought PlayStation myself to play it. The time came when my dream came true, but probably it was too late. I didn't get into it.

Japan has more than 6000 high schools, about 4000 of which have a baseball team. Every summer, there's a championship to decide the best team in Japan. Many people get excited, and fortunes are moved. On the other hand, people called a man with good sense raise voices against the trend, like "Don't prey on the innocent effort of high school kids." To be honest, I doubt if high school kids are such innocent, though.

If you watched the movie "I Am Legend," I believe you've imagined "What would I do if I were Will Smith?" In fact, I did many times and was shocked every time to find the simple fact that I can't live long by myself. Mind you, I literally mean it and am not talking about a mental or philosophical issue.

【Top Gun: Maverick】 Maverick is back! Who can wait for the movie to start? I have yet to watch it, though. "Top Gun" was released in 1986. It was when I was only eight years old, and so, I think I watched it on video after the release ...

What defines art? I apply The Nello Test from A Dog of Flanders: Would you crave art over food and warmth? (I fail spectacularly.) I search for this artistic soul at a Vermeer exhibition but find it instead in a restoration video. I argue that the concentration and supernatural precision of the master repairers—scrapping paint with a tiny knife—is the purest form of art. In this sense, our master furniture craftspeople are artists, embodying art defined by the perfect, focused human movement.

【It's safe but boring just to praise classic things】 Do you like antiques or vintage stuff? There are many classic cars that I like, but I don't like motor journalists or car critics who excessively praise classic cars. That's because ...

【Customer complaints are going to sell】 Why is there no lamp in the freezer compartment of a fridge? Suitcase wheels should be replaceable! I believe you have this kind of small complaints a lot in your daily life. Most of them are too...

【The rich-poor gap is seen even in trash】 In 2019, a book became a big hit in Japan. The author is an unpopular comedian working as a trash collector on the side. He wrote it was easy to find out wealthy residential areas once he sees ...