Marketing Tips– category –
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Marketing Tips
Prius Changed the World: How to Make a Value Shift and New Hierarchy
【Toyota Prius was just in time for the 21st century】 Do you know the animation movie, Astro Boy? It was released in Hollywood in 2009, though it wasn’t a big hit. The origin of the movie is a Japanese classic comic book. The story was ... -
Marketing Tips
How to Spend Money Wisely: Better to Buy Something Good That Will Last
【I'm sure the king of shoes is John Lobb】 The king of beasts is a lion. The king of fruits is a durian. What do you think the king of shoes is? I believe it would be John Lobb. It may have not yet become common sense like the rankings ... -
Marketing Tips
Cosmic Latte: The Color of the Universe
What color do you think the universe is? Black? Colorless and transparent? The universe is always seen above the sky at night, but I guess it has never crossed your mind. New and hot stars look blue; old and cold stars red. If the colors of those stars are mixed and equalized, the color of the universe will look beige. -
Marketing Tips
The Background of Production: How to Perform the Strength Test of Chairs
The movement of tilting back chairs just like students do in a classroom is most severe structurally for chairs, and it is highly likely to give heavy damage to chairs. This is the reason why the same movement is adopted in the standard strength test of chairs as shown in the contained movie. Chairs are jerked in the backrest with the weight of 60 kg on the seat. -
Marketing Tips
What Are the Basic Human Values? We’re Useless If Productivity Is Most Important
【The days of Kaizen activities are like the highlight of Apollo 13】 The spaceship was about to penetrate the atmosphere in the shortage of electric power. The crews and the ground staff of NASA knew enough about it. While running out o... -
Marketing Tips
What Is the Dispo? People Enjoy Even the Inconvenience of Waiting
【We get used to waiting in a line in Japan】 What surprises many foreigners who first come to Japan would be huge lineups of people waiting to enter shops, restaurants, etc. In the early phase of the COVID, there were many lineups in fr... -
Marketing Tips
Communication Skills for Business: Written Communication Is Obsolete?
【Did you read or watch Harry Potter?】 About 15% of Junior high school students can read sentences but not understand their meaning. The news created a sensation in Japan some years ago. That may or may not be true, but I think that wou... -
Marketing Tips
Wooden Ball Pit: The Use of Wood Waste for Eco-friendly Production
A wooden ball pit is quite common in Japan, but our product is unique and different from others. The wooden balls are made of high-quality hardwood (wood waste produced in making our furniture), and their shape is round but deformed. The balls are more beautiful (shiny) and durable than those made of ordinary softwood. -
Marketing Tips
What Is Originality? Don’t Try to Be Unique If You Want to Be Unique
【Originality is a characteristic only of a genius】 A student in the art class challenged his teacher, saying “it’s meaningless to learn art. Art is something to feel, and our originality may be stunted by learning. ” The teacher answer... -
Marketing Tips
Marketing Tips: Dad Sneakers Are Back! Any Story in the Design?
【To want to be unique is a desire we can't resist】 The world’s top three makers of sports footwear are Nike, Adidas, and do you know what comes next? It’s Puma, though I thought it was New Balance. I like sneakers and buy at least one ...