Marketing Tips– category –

【Beyond the logic】 I repeatedly and knowingly tell my assistants to think logically at work. On the other hand, I must admit the world filled with believers in logical thinking like me must be super boring. In Japan these days, the wor...

【It's not that easy to tell the difference of genuine and artificial leather】 Do you know how to distinguish genuine leather? Japanese import tariff on leather and leather goods is very high in order to protect domestic leather industr...

【Our conscience as a manufacturer】 Do you know the TV program "What would you do?" (WWYD for short) from the US? It's a situational hidden-camera program starting from 2008. I really like it. Such programs are common even in Japan, but...

People who like camping will say “It’s for extraordinary experiences,” but what people actually do in camping are boiled down to super-ordinary things, like preparing meal, eating, clearing up after meal, and sleeping. I know it’s important to do such everyday routines in nature.

【Free-will decisions and market principles】 Are you always confident of your free-will decisions? MISTRA (Minnesota Study of Twins Reared Apart, 1990) has proved our ways of thinking and behaving are NOT genetically affected. The surro...

【Are we just tricked by price tags?】 Why do expensive goods look expensive, and vice versa in most cases? Do high price tags or brand names just hypnotize us into believing so? I sometimes even suspect makers intentionally make low-pri...

【The simpler the better?】 Did you know that many brands changed their logos lately? Such as BMW, VW, and Nissan in the automotive industry, for example. It is the mainstream to make it simpler. Speaking of simplification, the most famo...

【Do we need reasons?】 Do you think you always have a rational reason or clear preference when choosing your actions? I'm in charge of sales, and so, always expected to explain the reasons why we recommend our furniture. In the explanat...

【What is the difference between success and failure of business?】 What do you think is the difference between success and failure of business? What would you say if asked to analyze a case of a restaurant doing great in the place where...

【Mystery of a mirror image】 This question is too difficult to solve in this article. It still remains a mystery unsolved for more than 2000 years. Maybe, some secrets like this should stay secret to keep the world fun. Anyway, if I rem...